BMW excludes pickup truck claiming it was unprofitable

Klaus Frohlich, head of improvement and a member of the BMW board of administrators, dominated out any risk that the German automaker would construct a pickup truck to compete with the Mercedes-Benz X-Class.

Because the creation of the X-Class, BMW has been inundated with questions in regards to the manufacturing of a rival. Lots of the requires this mannequin have been launched in Australia, the place the native department of the corporate has been advocating a restoration of operations for a number of years.

Nonetheless, chatting with Motoring on the Paris Motor Present, Frohlich stated there was no viable enterprise case for a luxurious pickup.

"I’m the unhealthy man. I see no proof that we are able to ever make an excellent proposal. Every enterprise case now we have carried out up to now … was on no account related. For us, the market phase is just too small as a result of we’re on the larger worth degree for pick-ups, "stated Frohlich.

"The premium side of this market is extraordinarily small … there are only some elements of the world, Australia is one among them. For those who have a look at the van market … in case you have a look at the van phase, it's numerous utilities, so the median costs are very, very low, "he stated.

There had been discuss of a possible partnership between BMW and Toyota to create a high-end pickup utilizing the Hilux fundamentals. Such a partnership would have resulted from the co-development of the brand new Supra and Z4 by automobile producers and could be just like the connection between Mercedes-Benz and Nissan that spawned the X-Class.

Frohlich denied that such an approximation had ever been thought of by BMW, stating bluntly that "we are going to by no means do badges engineering".

Made through Rain Prisk

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