GS & P, the brand new BMW USA company, launches a brand new spot starring Alex Zanardi

Final 12 months, BMW of North America appointed San Francisco-based Goodby Silverstein & Companions because the company of selection for nationwide branding and regional inventive work. and distributors in america. Goodby gained the inventive account after BMW reduce ties with longtime companion KBS.

Final month, Goodby Silverstein & Companions formally employed designer duo Matt Edwards and Wes Phelan to guide BMW. They’d beforehand led Adidas Originals for Johannes Leonardo earlier than leaving this company final summer time to launch

The designer duo launches its first BMW spot with the legendary Alex Zanardi. The advert, broadcast on BMW's social and digital channels, known as "Zanardi human meets machine" and focuses on Alex's debut this month on the 24 Hours of Daytona.

The brief movie takes us backstage in the course of the race, displaying Alex from totally different angles and as soon as once more highlighting his energy and braveness.

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