Explainers

In-depth, regularly updated explainers - the reference pieces behind our news.

Joint-venture car brands in China
Explainers
Joint-venture car brands in China

The Volkswagens sold in China are built by two companies, and one of them is Chinese. That arrangement started in 1983 as a condition of entry, and it has since produced badges that exist nowhere else: Jetta, Wuling, and AUDI in block capitals with no rings. Who holds which half, which brands the ventures invented for themselves, and which of the old partnerships have quietly ended.

Updated 14 Aug 2026
Who makes Aion, Jaecoo and Deepal: China's export badges explained
Explainers
Who makes Aion, Jaecoo and Deepal: China's export badges explained

Aion is GAC, Jaecoo and Omoda are Chery, Deepal is Changan, Nammi is Dongfeng. Ten Chinese brands whose names do not carry the parent company, grouped by how each one relates to its owner: brands sold only outside China, recent badges on long-established state groups, brands two levels below the group, and one that Huawei supplies but does not own.

Updated 11 Aug 2026
European car brands where the badge and the owner disagree
Explainers
European car brands where the badge and the owner disagree

Twelve European badges whose nationality does not match their ownership: Cupra, Vauxhall, DS, Opel, Lancia, Alpine, Abarth, MG, Ebro, DR Automobiles, smart and Leapmotor. Some are Spanish or British names owned in Germany or the Netherlands, some are revived badges on Chinese hardware, and several are assembled in a third country again.

Updated 10 Aug 2026
Europe's Car Brands: The Ownership Structure
Explainers
Europe's Car Brands: The Ownership Structure

Most European badges trace back to about five mega-groups - Volkswagen, Stellantis, BMW, Mercedes-Benz and Renault. But several beloved European brands are now owned abroad, in China, India and the UAE, and a few Chinese and joint-venture names now sell under European flags. Here is who owns what in 2026.

Updated 10 Aug 2026
China's Car Brands: Explained
Explainers
China's Car Brands: Explained

China's car market runs on a handful of giant groups, each fielding a stack of brands. Here is who owns what - the parent companies, the sub-brands, the Huawei alliance, and why the chart keeps changing.

Updated 4 Aug 2026
America's Car Brands: Explained
Explainers
America's Car Brands: Explained

America's car industry comes down to a few big names, and not all of the 'Big Three' are American-owned. Here is who owns what: GM, Ford, the Europe-based Stellantis behind Jeep and Ram, Tesla and the EV newcomers, and the familiar names that are now owned abroad.

Updated 22 Jul 2026
Japan's Car Brands: The Alliance Map
Explainers
Japan's Car Brands: The Alliance Map

Japan's carmakers stay overwhelmingly Japanese-controlled, but the ownership lines are still tangled - Toyota holds minority stakes in three of its own rivals, and Nissan, Mitsubishi and Renault are locked into a 25-year cross-shareholding pact that a 2025 Honda-Nissan merger attempt failed to simplify.

Updated 4 Jul 2026
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