DR's volume SUV is a Chery Tiggo 4 finished in Molise, sold with a 95 CV 1.5-litre petrol, a factory-fitted petrol-LPG bi-fuel version good for a claimed 1,200 km between fills, and a full hybrid. Italian prices start at 19,900 euros.
DR Automobiles
Italian company from Molise that has been rebadging Chinese cars for the European market since 2006. It runs several brands - DR, EVO, Sportequipe and others - on vehicles sourced from Chery, BAIC, JAC, Dongfeng and Changan, with final assembly at its own plant in Macchia d'Isernia.
DR Automobiles models
Explainers
Twelve European badges whose nationality does not match their ownership: Cupra, Vauxhall, DS, Opel, Lancia, Alpine, Abarth, MG, Ebro, DR Automobiles, smart and Leapmotor. Some are Spanish or British names owned in Germany or the Netherlands, some are revived badges on Chinese hardware, and several are assembled in a third country again.
Most European badges trace back to about five mega-groups - Volkswagen, Stellantis, BMW, Mercedes-Benz and Renault. But several beloved European brands are now owned abroad, in China, India and the UAE, and a few Chinese and joint-venture names now sell under European flags. Here is who owns what in 2026.
DR Automobiles Groupe grew out of a business founded by Massimo Di Risio in 1985, and launched the DR car brand in 2006 with a simple model: buy vehicles from Chinese manufacturers, complete them in Italy, and sell them through an Italian dealer network at prices below the established brands. Chery was the first partner, from 2007, and its Tiggo became the DR 5.
The group has since multiplied its badges rather than its engineering. DR covers the mainstream range, EVO sits below it on price, Sportequipe takes the coupé-styled models, and ICH-X handles the boxier off-road look, with several smaller names alongside. Donor vehicles now come from Chery, BAIC, JAC, Dongfeng and, from the end of 2025, Changan. Assembly is at Macchia d’Isernia in Molise, and the company remains privately held by the founding family.