USAFord said on 10 August 2026 that it is expanding its AI Assistant to up to 8 million eligible Ford and Lincoln vehicles. The rollout began in the first half of 2026 and now runs across most of the two brands’ recent model lines.
The assistant lives in the Ford and Lincoln phone apps rather than in the car. What separates it from a general chatbot is that it knows which car it is talking about: it reads the vehicle’s model, trim and equipment, so a question about towing capacity or a warning light returns the figure for that truck rather than a range covering the whole lineup. It also pulls live telemetry, which means it can answer how much fuel is left, what the tyre pressures are, and what maintenance is due.
It reads photographs
The assistant accepts images as well as text. Ford’s example is a load: photograph a set of boxes or a trailer, ask how many will fit in the bed or whether the vehicle can pull it, and the assistant answers against that vehicle’s published capacities. The practical value is that the owner does not have to know which spec to look up, or find the right page of a manual, to get a usable answer.
The dashboard comes in 2027
From 2027 Ford plans to embed the assistant in the infotainment systems of selected Ford and Lincoln models, so it can be used from the driver’s seat rather than from a phone.
Separately, vehicles running Ford and Lincoln Digital Experience are getting Google Gemini as an alternative to Google Assistant for in-car voice, handling navigation, messages, climate and music. Ford describes the two as companion systems: Gemini for general requests, its own assistant for questions about the car itself.
