The two-door Bronco, Ford's compact off-roader with removable doors and roof panels. A 2.3-liter turbo four is standard; the 2.7-liter V6 is limited to select trims. Starts around $39,000.
300 hp 4WD
Ford
Ford Motor Company
🇺🇸 USA
American automaker founded in 1903 by Henry Ford. Home of the F-Series - the best-selling vehicle in the United States for over four decades - as well as the Mustang, Bronco, and Explorer. Electric models include the Mustang Mach-E and the F-150 Lightning.
Ford models
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Body
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The four-door Bronco, Ford's off-roader with a longer wheelbase and rear doors than the two-door, offering the full engine lineup up to the 2.7-liter V6. Starts around $41,000.
300 hp 4WD
Coming Soon
A special-edition Bronco built with Seattle outfitter Filson, fitted with the Bronco Raptor's 418 hp twin-turbo V6, the Sasquatch package as standard, and Filson-trimmed leather. Orders open fall 2026, deliveries early 2027.
418 hp 4WD
Ford's high-performance Bronco, built on a widened track with a 3.0-liter twin-turbo V6 making 418 hp and Fox live-valve shocks. Starts around $80,000.
418 hp 4WD
The China-market Ford Explorer is a gasoline SUV built by the Changan Ford joint venture, unrelated to the US or European Explorer. The updated version starts from ¥309,800 (about $45,650), topping out at ¥399,800 (about $58,890) for the off-road Kunlun Pinnacle trim.
289 hp AWD
The Ford Explorer ST is the performance version of Ford's three-row SUV for North America, using a twin-turbo 3.0-litre EcoBoost V6 rated at 400 hp and 563 Nm with a 10-speed automatic and standard all-wheel drive. It starts at $55,455 for the 2027 model year, which also introduces the $1,695 Sinister appearance package. It is a separate car from the European Explorer EV and the Chinese-market Explorer.
400 hp AWD
Coming Soon
The Explorer Van EV is a commercial conversion of Ford's European electric Explorer SUV, built by Ford Pro's Dagenham Conversion Centre with a permanent bulkhead replacing the rear seats. It offers up to 373 miles of WLTP range, 1,460 litres of load space, and a 650 kg payload.
286 hp 600 km RWD
Ford's heavy-duty workhorse in its 2027 generation, now available with a Carhartt collaboration package. XLT Crew Cab base with dark grille, body-coloured bumpers, unique manhole-cover-inspired 20" wheels, and full Carhartt interior treatment. Orders open May 2026.
4WD
The Ford Kuga is a compact SUV built at Ford's Valencia, Spain plant, sold with a mild-hybrid EcoBoost petrol engine, a full hybrid in FWD or AWD, or a plug-in hybrid with around 69 km of electric range. It measures 4,645 mm long on a 2,711 mm wheelbase.
150 hp FWD
The soft-top version of the seventh-generation Ford Mustang, built alongside the coupe at Flat Rock, Michigan. It is sold with the 315 hp 2.3-litre EcoBoost and the 480 hp 5.0-litre V8, and from spring 2027 with the 795 hp supercharged Dark Horse SC, which gets a magnesium tower brace and MagneRide dampers at all four corners. Ford has not announced Dark Horse SC convertible pricing.
480 hp RWD
The seventh-generation Ford Mustang is a rear-drive coupe built at Flat Rock, Michigan, and the last American muscle car still sold with a naturally aspirated V8 and a manual gearbox. The range runs from a 315 hp 2.3-litre EcoBoost four to the 795 hp supercharged Dark Horse SC, which starts at $103,490 before destination and the gas-guzzler tax.
480 hp RWD
The Ford Mustang Mach-E is an electric five-seat crossover built in Mexico and sold worldwide. The range runs from a 264 hp rear-drive Select to the 480 hp GT and the off-road-flavoured Rally, with up to 515 km (320 miles) of EPA range. US prices start from $37,795.
480 hp 515 km AWD
The Ford Puma Gen-E is the battery-electric version of the Puma subcompact crossover, with a 43 kWh battery, 168 hp front motor, and up to 375 km of WLTP range. Prices start from around €33,990.
168 hp 375 km FWD
The Ford Puma is a subcompact crossover built on the Fiesta platform, sold with 1.0-litre EcoBoost mild-hybrid petrol engines from 125PS to 170PS. It is separate from the battery-electric Puma Gen-E. Prices start from around €27,490.
125 hp FWD
Factories
News about Ford
Lincoln Corsair returns for 2027, built in China
Lincoln has reopened order books on the Corsair nine months after US production ended. The 2027 car is a 305 hp hybrid with standard all-wheel drive, built by Changan Ford in Chongqing and imported, and it lists at $48,790 delivered against $41,480 for the petrol car it replaces.
29 Aug 2026
The next South American Amarok drops Ford for SAIC
Volkswagen's regional Amarok will be a separate vehicle from the global, Ford-based one, built on the architecture under SAIC's Maxus Interstellar X. It goes into production at General Pacheco in Argentina in 2027, backed by $580m, and Volkswagen says it is doing the design, chassis tuning and testing itself rather than rebadging.
24 Aug 2026
Model Y outsold the next eight US EVs combined
Kelley Blue Book puts US electric vehicle sales at roughly 463,000 in the first half of 2026, half of them Teslas. The Model Y alone accounted for 163,454 of them, more than ranks two through nine put together, while Toyota and Lexus were the only names in the top 10 to post triple-digit or near triple-digit growth.
21 Aug 2026
Explainers
Joint-venture car brands in China
The Volkswagens sold in China are built by two companies, and one of them is Chinese. That arrangement started in 1983 as a condition of entry, and it has since produced badges that exist nowhere else: Jetta, Wuling, and AUDI in block capitals with no rings. Who holds which half, which brands the ventures invented for themselves, and which of the old partnerships have quietly ended.
America's Car Brands: Explained
America's car industry comes down to a few big names, and not all of the 'Big Three' are American-owned. Here is who owns what: GM, Ford, the Europe-based Stellantis behind Jeep and Ram, Tesla and the EV newcomers, and the familiar names that are now owned abroad.
Market Data
Stats
Model Y outsold the next eight US EVs combined
Kelley Blue Book puts US electric vehicle sales at roughly 463,000 in the first half of 2026, half of them Teslas. The Model Y alone accounted for 163,454 of them, more than ranks two through nine put together, while Toyota and Lexus were the only names in the top 10 to post triple-digit or near triple-digit growth.
Stats
Jaecoo 7 breaks into the UK's top three car sales, a year after launch
The UK's new-car market grew 9.2% in the first half of 2026, but the standout was the Jaecoo 7 - a Chinese SUV that only reached UK showrooms in 2025, and already the country's third best-selling car.
About
Ford Motor Company is one of the oldest continuously operating automakers in the world. Founded in Dearborn, Michigan in 1903, it pioneered the moving assembly line and mass automobile production, making personal transportation accessible to the broad public.
Today Ford operates across three business units: Ford Blue (combustion and hybrid models), Ford Pro (commercial vehicles), and Ford Model e (electric vehicles). The F-Series pickup has been the United States’ top-selling vehicle every year since 1977, with annual sales consistently exceeding 700,000 units.
The Super Duty line - F-250, F-350, F-450, and F-600 - serves professional and heavy-duty hauling needs, sitting above the F-150 in capability and payload. These trucks are built at Ford’s Kentucky Truck Plant and Ohio Assembly Plant.
Ford’s EV division (Model e) has reported substantial losses through 2025–2026 as demand for electric trucks and crossovers grew more slowly than projected. The company is pivoting toward extended-range electric vehicles (EREVs) and affordable hybrids to close the gap.
Global website ford.com
Frequently asked questions
Who owns Ford?
Ford is a publicly traded company.
What country is Ford from?
Ford is a American brand, headquartered in Dearborn.
When was Ford founded?
Ford was founded in 1903.
What kind of cars does Ford make?
Ford makes pickups, SUVs, commercial vehicles and electric models.