The two-door Bronco, Ford's compact off-roader with removable doors and roof panels. A 2.3-liter turbo four is standard; the 2.7-liter V6 is limited to select trims. Starts around $39,000.
Ford
American automaker founded in 1903 by Henry Ford. Home of the F-Series - the best-selling vehicle in the United States for over four decades - as well as the Mustang, Bronco, and Explorer. Electric models include the Mustang Mach-E and the F-150 Lightning.
Ford models
The four-door Bronco, Ford's off-roader with a longer wheelbase and rear doors than the two-door, offering the full engine lineup up to the 2.7-liter V6. Starts around $41,000.
A special-edition Bronco built with Seattle outfitter Filson, fitted with the Bronco Raptor's 418 hp twin-turbo V6, the Sasquatch package as standard, and Filson-trimmed leather. Orders open fall 2026, deliveries early 2027.
Ford's high-performance Bronco, built on a widened track with a 3.0-liter twin-turbo V6 making 418 hp and Fox live-valve shocks. Starts around $80,000.
The China-market Ford Explorer is a gasoline SUV built by the Changan Ford joint venture, unrelated to the US or European Explorer. The updated version starts from ¥309,800 (about $45,650), topping out at ¥399,800 (about $58,890) for the off-road Kunlun Pinnacle trim.
The Ford Explorer ST is the performance version of Ford's three-row SUV for North America, using a twin-turbo 3.0-litre EcoBoost V6 rated at 400 hp and 563 Nm with a 10-speed automatic and standard all-wheel drive. It starts at $55,455 for the 2027 model year, which also introduces the $1,695 Sinister appearance package. It is a separate car from the European Explorer EV and the Chinese-market Explorer.
The Explorer Van EV is a commercial conversion of Ford's European electric Explorer SUV, built by Ford Pro's Dagenham Conversion Centre with a permanent bulkhead replacing the rear seats. It offers up to 373 miles of WLTP range, 1,460 litres of load space, and a 650 kg payload.
Ford's heavy-duty workhorse in its 2027 generation, now available with a Carhartt collaboration package. XLT Crew Cab base with dark grille, body-coloured bumpers, unique manhole-cover-inspired 20" wheels, and full Carhartt interior treatment. Orders open May 2026.
The Ford Kuga is a compact SUV built at Ford's Valencia, Spain plant, sold with a mild-hybrid EcoBoost petrol engine, a full hybrid in FWD or AWD, or a plug-in hybrid with around 69 km of electric range. It measures 4,645 mm long on a 2,711 mm wheelbase.
The Ford Mustang Mach-E is an electric five-seat crossover built in Mexico and sold worldwide. The range runs from a 264 hp rear-drive Select to the 480 hp GT and the off-road-flavoured Rally, with up to 515 km (320 miles) of EPA range. US prices start from $37,795.
The Ford Puma Gen-E is the battery-electric version of the Puma subcompact crossover, with a 43 kWh battery, 168 hp front motor, and up to 375 km of WLTP range. Prices start from around €33,990.
The Ford Puma is a subcompact crossover built on the Fiesta platform, sold with 1.0-litre EcoBoost mild-hybrid petrol engines from 125PS to 170PS. It is separate from the battery-electric Puma Gen-E. Prices start from around €27,490.
Factories
News about Ford
Ford and Geely are forming a joint venture at Ford's Valencia, Spain plant, with Ford holding 66% and Geely 34%. One of the first projects could be a next-generation Ford Kuga, reportedly moving to Geely's GEA architecture around 2029.
UC San Diego researchers found that KARR, an aftermarket alarm installed at dealerships across Southern California, uses one Bluetooth authentication key across all 2.2 million units sold since 2017, letting anyone nearby unlock the car, kill the ignition or sound the horn. Acrisure, which makes KARR, shipped a patch on July 20, 2026, about 18 months after the researchers first reported the flaw. Fixing it requires the owner to install an app update; roughly half of owners do not know the alarm is even in their car.
Ford is recalling 565,691 Bronco SUVs in the United States, model years 2021-2026, including the Bronco Raptor, after chafed wiring harness insulation raised the risk of a short circuit and fire in the engine bay. Ford knows of 15 fires tied to the defect; dealers will add protective sheathing and abrasion-resistant tape at no cost. Owner notifications go out August 24-28.
Ford Motor Company is one of the oldest continuously operating automakers in the world. Founded in Dearborn, Michigan in 1903, it pioneered the moving assembly line and mass automobile production, making personal transportation accessible to the broad public.
Today Ford operates across three business units: Ford Blue (combustion and hybrid models), Ford Pro (commercial vehicles), and Ford Model e (electric vehicles). The F-Series pickup has been the United States’ top-selling vehicle every year since 1977, with annual sales consistently exceeding 700,000 units.
The Super Duty line - F-250, F-350, F-450, and F-600 - serves professional and heavy-duty hauling needs, sitting above the F-150 in capability and payload. These trucks are built at Ford’s Kentucky Truck Plant and Ohio Assembly Plant.
Ford’s EV division (Model e) has reported substantial losses through 2025–2026 as demand for electric trucks and crossovers grew more slowly than projected. The company is pivoting toward extended-range electric vehicles (EREVs) and affordable hybrids to close the gap.