American automaker founded in 1903 by Henry Ford. Home of the F-Series - the best-selling vehicle in the United States for over four decades - as well as the Mustang, Bronco, and Explorer. Electric models include the Mustang Mach-E and the F-150 Lightning.
A special-edition Bronco built with Seattle outfitter Filson, fitted with the Bronco Raptor's 418 hp twin-turbo V6, the Sasquatch package as standard, and Filson-trimmed leather. Orders open fall 2026, deliveries early 2027.
Ford's heavy-duty workhorse in its 2027 generation, now available with a Carhartt collaboration package. XLT Crew Cab base with dark grille, body-coloured bumpers, unique manhole-cover-inspired 20" wheels, and full Carhartt interior treatment. Orders open May 2026.
Ford has built a special Bronco with Seattle outfitter Filson, fitting the Bronco Raptor's 418 hp twin-turbo V6, the Sasquatch off-road package as standard, and Filson-trimmed leather. Orders open in fall 2026, deliveries in early 2027.
The 2027 F-250/F-350 Super Duty gets a Carhartt collaboration package - announced in January, now revealed in full. Dark grille, body-coloured bumpers, unique 20" wheels inspired by the Detroit manhole cover outside Carhartt's flagship store, Carhartt fabric throughout the interior. Orders open now.
Ford's Model e division posted a $4.8B operating loss in 2025 on top of $10.7B in programme writedowns. GM added $6B. The F-150 Lightning is discontinued. Cadillac Lyriq, Vistiq, GMC Hummer EV, and Escalade IQ production is being cut. Both companies are pivoting to hybrids and EREVs.
Ford Motor Company is one of the oldest continuously operating automakers in the world. Founded in Dearborn, Michigan in 1903, it pioneered the moving assembly line and mass automobile production, making personal transportation accessible to the broad public.
Today Ford operates across three business units: Ford Blue (combustion and hybrid models), Ford Pro (commercial vehicles), and Ford Model e (electric vehicles). The F-Series pickup has been the United States’ top-selling vehicle every year since 1977, with annual sales consistently exceeding 700,000 units.
The Super Duty line - F-250, F-350, F-450, and F-600 - serves professional and heavy-duty hauling needs, sitting above the F-150 in capability and payload. These trucks are built at Ford’s Kentucky Truck Plant and Ohio Assembly Plant.
Ford’s EV division (Model e) has reported substantial losses through 2025–2026 as demand for electric trucks and crossovers grew more slowly than projected. The company is pivoting toward extended-range electric vehicles (EREVs) and affordable hybrids to close the gap.
