Ebro

Ebro

🇪🇸 Spain

Spanish marque revived in Barcelona in 2024, four decades after Nissan retired the original Ebro truck brand. The name is held by the Catalan company EV Motors, and the cars are Chery-derived SUVs built at the former Nissan plant in the city's Zona Franca.

Explainers

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About

Ebro began in 1954 as the vehicle brand of Motor Ibérica, a Barcelona company formed from Ford’s nationalised Spanish operation, and spent three decades building trucks, vans and tractors. Nissan bought into Motor Ibérica through the late 1970s and early 1980s and took full control in 1987, renaming it Nissan Motor Ibérica and shelving the Ebro badge.

The name returned in 2024. The Catalan company EV Motors holds the rights and partnered with China’s Chery to restart the former Nissan site in Barcelona’s Zona Franca as the Ebro Factory, an arrangement with roughly 400 million euros of announced investment. Assembly began in November 2024 with the s700 SUV, followed by the larger s800, with plug-in hybrid versions and a smaller s400 hybrid extending the range. The vehicles are based on Chery designs; the Catalan plant is also lined up to build Chery-badged models.

Global website ebroauto.com
Frequently asked questions
Who owns Ebro?
Ebro is owned by EV Motors.
What country is Ebro from?
Ebro is a Spanish brand, headquartered in Barcelona.
When was Ebro founded?
Ebro was founded in 1954.
What kind of cars does Ebro make?
Ebro makes hybrid and plug-in hybrid SUVs.
Who makes Ebro cars?
The Ebro name belongs to the Catalan company EV Motors, which builds the cars in a joint venture with China's Chery at the former Nissan plant in Barcelona's Zona Franca. The models are derived from Chery designs and assembled in Spain.
Is Ebro a Spanish or a Chinese brand?
Both, depending on which question is being asked. The brand, the company holding it and the factory are Spanish; the engineering and the vehicle designs come from Chery in China.
What was the original Ebro?
Ebro was a truck and tractor marque launched in 1954 by Motor Ibérica in Barcelona, a company that had grown out of Ford's Spanish subsidiary. Nissan took full control of Motor Ibérica in 1987 and retired the Ebro name.
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