Alpine and Lacoste have unveiled the A290 Rallye x Lacoste - a bespoke collaboration concept built on Alpine’s first customer racing car and styled through the lens of the French sportswear brand. The two companies share a founding story: both were launched by French visionaries with backgrounds in sport, Jean Rédélé at Alpine and René Lacoste at the tennis brand that carries his name. The collaboration pulls those parallel histories together into one car and a supporting clothing capsule.
The base is the Alpine A290 Rallye, the first electric car Alpine has offered for customer competition programmes. For the Lacoste edition, the body is finished in an Alpine-blue colour said to reference the mountain landscapes that Rédélé favoured as a testing ground. Red accents throughout the exterior reference Lacoste’s crocodile iconography - and 290 individual crocodile motifs are integrated into the car’s surfaces, with three on the front bonnet. Widened tracks, flared arches, and a prominent diffuser push the stance beyond the production A290, while exposed forged carbon panels cut weight in line with rallying priorities. There is no rear window - a deliberate move to signal the car’s competition purpose.
Inside, the A290 Rallye x Lacoste strips back further: less trim, more function. The absence of noise insulation and comfort equipment gives the cabin a purposefully raw feel compared to the road car. The approach reflects a shared design philosophy - minimise parts count, use lighter materials, and keep only what the task demands.
Alongside the car, Alpine and Lacoste have released a capsule clothing collection that bridges the paddock and the court. The line combines technical performance fabrics with design details from both brand archives, including shared logos and the Lacoste polo collar applied to racing-adjacent garments.
