Jeep Revives the Wrangler Laredo Name After Almost 40 Years

The latest special edition in Jeep's Twelve 4 Twelve programme brings back a Wrangler trim name last used in 1995. Built on the off-road Willys base with a 1-inch lift, 35-inch tyres, and Southwest-inspired graphics, the Laredo starts at $53,240 for the two-door and $55,620 for the four-door. See the Jeep Wrangler Laredo model page.

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Wrangler Laredo
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Jeep Wrangler Laredo
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Jeep has added another entry to its Twelve 4 Twelve programme, which runs one special-edition Wrangler per month through 2026 to mark the brand’s 85th anniversary. This one revives the Laredo name, which last appeared on a Wrangler between 1987 and 1995 and refers to Laredo, Texas.

Willys base with the Xtreme 35 package

The Laredo starts from the Wrangler Willys fitted with the Xtreme 35 package: a 1-inch suspension lift, 35-inch BFGoodrich KO2 all-terrain tyres, 17-inch beadlock-capable wheels, and bronze tow hooks. A sand-coloured soft top completes the off-road-focused base. Power comes from the standard 3.6-litre Pentastar V6, producing 289 hp and 353 Nm through an 8-speed automatic.

Exterior

Graphics draw on American Southwest design cues, with Laredo lettering across the bonnet, bronze accents, dedicated badging, and a 4WD logo on the tailgate.

Interior

The cabin pairs Bison Brown leather with gold Mayan Gold stitching, plus a Laredo emblem on the centre console.

Pricing starts at $53,240 for the two-door and $55,620 for the four-door.

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