Jaecoo

Jaecoo

🇨🇳 China

SUV-focused export brand from China's Chery Group, launched in 2023 alongside sister brand Omoda. Sells adventure-styled SUVs in Europe, the UK and other export markets, and became one of the fastest-growing brands in the UK within two years of launch.

Jaecoo models
Engine

The Jaecoo 7 is a mid-size SUV from Chery's export-focused Jaecoo brand, offered with petrol, full-hybrid and plug-in hybrid power. It became the UK's third best-selling car in H1 2026, just two years after Jaecoo's launch there.

145 hp FWD
About

Jaecoo is a Chery Group brand built for export markets, established in April 2023 in Wuhu, Anhui, alongside sister brand Omoda. The name combines the German word “Jäger” (hunter) with “cool,” reflecting the brand’s off-road-styled positioning against Omoda’s more mainstream crossovers.

Both brands exist to carry Chery’s international expansion, and Jaecoo has grown quickly: in the UK, where it launched in 2025, it became one of the fastest-growing mainstream brands within two years, with the Jaecoo 7 reaching third place among all cars sold in the country by mid-2026.

Frequently asked questions
Who owns Jaecoo?
Jaecoo is owned by Chery.
What country is Jaecoo from?
Jaecoo is a Chinese brand, headquartered in Wuhu.
When was Jaecoo founded?
Jaecoo was founded in 2023.
What kind of cars does Jaecoo make?
Jaecoo makes adventure-styled SUVs.
Is Jaecoo the same company as Omoda?
They are sister brands, not the same company. Both are owned by Chery and were launched together in April 2023, but Omoda is positioned as the more mainstream, crossover-led brand while Jaecoo focuses on off-road-styled SUVs.
Does Jaecoo sell cars in China?
No. Jaecoo and Omoda are export-only brands, sold outside China to support Chery's international expansion, while Chery's other model lines continue to sell domestically under different brand names.
What models does Jaecoo sell?
The lineup runs J5 (subcompact), 7/J7 (mid-size), and 8/J8 (larger, three-row) SUVs, with petrol, full-hybrid and plug-in hybrid versions depending on market.
Search