Jaecoo
🇨🇳 China
SUV-focused export brand from China's Chery Group, launched in 2023 alongside sister brand Omoda. Sells adventure-styled SUVs in Europe, the UK and other export markets, and became one of the fastest-growing brands in the UK within two years of launch.
Jaecoo models
Engine
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Jaecoo models and prices
| Model | Price from | Market | Body | Powertrain | Status |
|---|---|---|---|---|---|
| 7 | £30,165(~$41,300) | UKSep 2026 | SUV | ICE · HEV · PHEV | On Sale |
Starting prices in the market each car is sold in, on the date shown. USD figures are approximate conversions.
News about Jaecoo
Chinese-brand cars crack national top-10 sales charts across Europe
The Jaecoo 7 outsold every UK car but the Ford Puma in August; BYD hit a record 6th in Austria.
21 Sep 2026
Half of UK drivers would now consider a Chinese car
2 Sep 2026
Jaecoo and Omoda to Be Assembled in Kazakhstan from Q3 2026
9 May 2026
Explainers
China's car brands: who owns what
Huawei owns none of its HIMA brands, and Changan became a central state enterprise in its own right in July 2025.
Who makes Aion, Jaecoo and Deepal: China's export badges explained
The Jaecoo 7 is sold in China as the Chery Tansuo 06, and Huawei holds no stake in Avatr.
About
Jaecoo is a Chery Group brand built for export markets, established in April 2023 in Wuhu, Anhui, and run as one division with the slightly older Omoda, founded in 2022. The name combines the German word “Jäger” (hunter) with “cool,” reflecting the brand’s off-road-styled positioning against Omoda’s more mainstream crossovers.
Both brands exist to carry Chery’s international expansion, and Jaecoo has grown quickly: in the UK, where it launched in 2025, it became one of the fastest-growing mainstream brands within two years, with the Jaecoo 7 reaching third place among all cars sold in the country by mid-2026.
Global website omodajaecoo.com
Frequently asked questions
Who owns Jaecoo?
Jaecoo is owned by Chery.
What country are Jaecoo cars from?
Jaecoo is a Chinese brand, headquartered in Wuhu.
When was Jaecoo founded?
Jaecoo was founded in 2023.
What kind of cars does Jaecoo make?
Jaecoo makes adventure-styled SUVs.
Is Jaecoo the same company as Omoda?
They are sister brands, not the same company. Both are owned by Chery and are run as one division, though Omoda was established first, in 2022, and Jaecoo followed in April 2023. Omoda is positioned as the more mainstream, crossover-led brand while Jaecoo focuses on off-road-styled SUVs.
Does Jaecoo sell cars in China?
No. Jaecoo and Omoda are export-only brands, sold outside China to support Chery's international expansion, while Chery's other model lines continue to sell domestically under different brand names.
What models does Jaecoo sell?
The lineup runs J5 (subcompact), 7/J7 (mid-size), and 8/J8 (larger, three-row) SUVs, with petrol, full-hybrid and plug-in hybrid versions depending on market.
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