Lancia was founded in Turin in 1906 by Vincenzo Lancia. Over the following decades it produced some of the most technically distinctive cars in Europe - the Lambda (1922) introduced a monocoque body structure and independent front suspension before either was common, and the Aurelia (1950) was one of the first production cars with a V6 engine.
In rallying, Lancia dominated the World Rally Championship through the 1980s. The Delta Integrale won the manufacturers’ title six times between 1987 and 1992 and remains one of the most celebrated rally-bred road cars ever built.
Fiat acquired Lancia in 1969. The brand spent subsequent decades as a badge-engineered platform-sharing exercise, and by the 2010s was sold only in Italy, its lineup reduced to a single model. Stellantis announced a full revival in 2023: new design language, three new models, and a gradual return to European markets.
The Ypsilon, relaunched in 2024 as a fully electric city car, was the first product of that revival. The Gamma crossover follows in 2026. A third model - widely expected to revive the Delta nameplate - is planned for later in the decade.