Polestar began in 1996 as a Swedish racing outfit and later became Volvo’s official performance partner, tuning and badging hotter versions of Volvo road cars. In 2017 the name was relaunched as a separate brand for electric performance cars, jointly owned by Volvo Cars and their shared parent, China’s Geely.
The line-up runs from the Polestar 2 fastback through the Polestar 3 and 4 SUVs, with the Polestar 5 and 6 to follow. Design and engineering are led from Gothenburg in Sweden, while production is split between China and, for the Polestar 3, a plant in South Carolina. The company has traded on the Nasdaq exchange since 2022.
Polestar’s ownership structure has become a commercial problem in the United States. Under the Connected Vehicle Rule, which bars cars with Chinese-linked connectivity hardware, Geely’s controlling stake led the Commerce Department to deny authorization for Polestar’s 2027 and later models - even the US-built Polestar 3 - pushing the brand to concentrate on Europe, Southeast Asia and Latin America.