Ford took an unconventional approach to stress-testing its new Ford Security Package: instead of a lab rig, it brought in Tag, a trained 800-pound grizzly bear known for his role in the show Yellowstone.
Tag rocked the truck, clawed at the body, and at one point managed to open a door on an F-150 fitted with the system. Ford used the encounter to check several features at once: cabin-intrusion alerts, door-open and broken-glass notifications, tampering detection on the truck’s electronics, alerts for the vehicle being moved with the engine off, and Start Inhibit, which blocks the engine from starting even if a key is present.
The system caught every action Tag threw at it and pushed real-time notifications to the owner’s phone through Ford’s mobile app.
Ford said tests like this help validate how the security package holds up against scenarios that are difficult to fully reproduce in a lab, even if a bear isn’t the intrusion Ford expects most owners to face.
