Dacia is a Romanian car manufacturer founded in 1966, originally producing Renault-derived models under license for the domestic market. Renault took a majority stake in 1999 and has owned Dacia outright since, repositioning it as the group’s global value brand.
The brand is built around a “essential is beautiful” philosophy: modern safety and technology at the lowest possible price, achieved by sharing Renault-Nissan Alliance platforms and components while trimming trim levels and options rather than engineering. Dacia’s SUV and crossover lineup, led by the Duster and Sandero, has made it one of Europe’s best-selling brands among private buyers, particularly in markets like Poland, France, and its home market of Romania.
Dacia’s headquarters and primary manufacturing plant remain in Mioveni, Romania, though Renault Group also produces Dacia-badged vehicles at other plants for select export markets.


