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Suzuki

Hustler

Hybrid Kei On Sale
From
¥1,599,400
(~$223,692)

Suzuki refreshed the second-generation Hustler kei car and its rugged Tough Wild trim for Japan, with a new grille, bumper and wider color range. The 660cc mild-hybrid engines and running gear carry over unchanged. Prices start from ¥1,599,400 for the Hustler and ¥1,835,900 for the Tough Wild.

49hp
Power
Overview

The Suzuki Hustler is a kei-class SUV-styled hatchback, now in its second generation since 2020. Suzuki sells it alongside a visually ruggedised sibling, the Hustler Tough Wild, both already on sale in Japan. The 2026 update is a light mid-cycle refresh that changes styling and equipment only.

Power comes from a 660cc mild-hybrid inline-3, offered naturally aspirated at 49 hp or turbocharged at 64 hp, paired with a CVT and a choice of front-wheel or all-wheel drive - all carried over unchanged from before the refresh.

The Hustler gains a larger front grille and a new bumper with optional fog lights, plus an expanded color palette. The Tough Wild distinguishes itself with a grille of rectangular plates rather than horizontal slats, a Suzuki wordmark replacing the badge, and its own exclusive body color. Inside, both cars get updated trim materials; the touchscreen infotainment remains a paid option. Blind-spot monitoring, adaptive cruise control and lane-keeping assistance are now standard, alongside improved steering feel and collision-avoidance software.

Prices for the Hustler run from ¥1,599,400 to ¥1,971,200 (roughly $10,000 to $12,350), while the Tough Wild spans ¥1,835,900 to ¥2,048,200 ($11,500 to $12,850).

General
Body type Kei
Powertrain 660cc naturally aspirated inline-3 mild hybrid
Naturally aspirated (49 hp)
Power 49 hp
Price from ¥1,599,400 (~$223,692)
Turbo (64 hp)
Power 64 hp
Drivetrain AWD
Price from ¥1,599,400 (~$223,692)
Frequently asked questions
How much does the Suzuki Hustler cost?
The Suzuki Hustler starts from ¥1,599,400.
How powerful is the Suzuki Hustler?
The Suzuki Hustler produces up to 49 hp.
What type of car is the Suzuki Hustler?
The Suzuki Hustler is a Kei.
What is the difference between the Suzuki Hustler and the Hustler Tough Wild?
The Tough Wild is a rugged-styled trim of the same Hustler, with a grille of rectangular slats instead of horizontal bars, a Suzuki wordmark in place of the badge, and its own color. Mechanically the two are identical.
What engine does the Suzuki Hustler use?
A 660cc mild-hybrid inline-3, offered naturally aspirated at 49 hp or turbocharged at 64 hp, with a CVT and a choice of front-wheel or all-wheel drive.
Is the Suzuki Hustler sold outside Japan?
No. As a kei car built to Japan's dimension and engine-size rules, the Hustler is sold only in the Japanese domestic market.
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