Volvo Plans Its Most Ambitious Product Push Ever

Volvo global sales fell 8 percent in the first half of 2026 to 324,800 cars, but CEO Hakan Samuelsson says the company's most ambitious product plan yet is set to turn that around, starting with the new EX60 electric SUV and a record-demand EX90 flagship, with a strategy reveal and electric successors to the S60 and V60 due later this year. See the Volvo EX60 model page.

· 1 min read
Volvo Plans Its Most Ambitious Product Push Ever - photo 1
Volvo Plans Its Most Ambitious Product Push Ever - photo 2
Volvo Plans Its Most Ambitious Product Push Ever - photo 3
Volvo Plans Its Most Ambitious Product Push Ever - photo 4
Tags EV SwedenVolvo
EX60
Model
Volvo EX60
View model →

Volvo’s global sales fell 8 percent in the first half of 2026, to 324,800 cars, but CEO Hakan Samuelsson says the company is about to launch what he calls the most ambitious product plan in its history to reverse the slide.

The push is already underway. The EX60, a midsize electric SUV built on Volvo’s new SPA3 platform, began US deliveries in late spring after production started in April; it is also the first Volvo with a native NACS charging port and an 800-volt electrical architecture, with variants spanning 369 to 670 hp and EPA range from roughly 307 to 400 miles. Alongside it, the larger seven-seat EX90 flagship is seeing record demand.

Volvo will detail the next phase of the plan on September 17, when it reveals its updated strategy and upcoming models. Among the projects in development are a new sedan and wagon on the SPA3 platform, expected to become electric successors to the S60 and V60, alongside continued expansion of Volvo’s electric crossover lineup and software-defined vehicle architecture.

Samuelsson has called the plan the company’s most ambitious in its history, aimed at returning Volvo to growth after a difficult start to the year.


Share
Brands
Volvo
Volvo
Volvo Car AB
Brand page →
Related News
Search