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Hongqi
China's state luxury brand, owned by FAW Group. Known for ceremonial limousines; now expanding into electric and off-road segments.
Hongqi (红旗, meaning “Red Flag”) is a Chinese luxury automobile brand owned by the First Automobile Works (FAW) Group. Founded in 1958, it has historically been associated with state ceremonial vehicles. Since the mid-2010s, Hongqi has pursued a broader commercial strategy across saloons, SUVs, and now electrified off-road vehicles.
The brand is positioned as China’s answer to European luxury marques, with an emphasis on large, technology-laden vehicles for the domestic market.