Omoda
Export-only crossover brand from China's Chery Group, established in Wuhu in 2022 and sold alongside sister brand Jaecoo. Omoda takes the mainstream, road-biased half of the pair, with a numbered SUV range running from the subcompact 4 to the three-row 9.
Omoda models
Omoda models and prices
| Model | Price from | Market | Body | Powertrain | Status |
|---|---|---|---|---|---|
| 7 | £29,915(~$41,000) | UKSep 2026 | SUV | ICE · PHEV | On Sale |
Starting prices in the market each car is sold in, on the date shown. USD figures are approximate conversions.
News about Omoda
96% of June's 3,780 Atto 2s were plug-in hybrids, making it Italy's best-selling PHEV and BYD a top-10 brand.
Explainers
Huawei owns none of its HIMA brands, and Changan became a central state enterprise in its own right in July 2025.
The Jaecoo 7 is sold in China as the Chery Tansuo 06, and Huawei holds no stake in Avatr.
Omoda is one of two export badges Chery created to carry its international expansion, established in Wuhu, Anhui in 2022 and paired from 2023 with sister brand Jaecoo. Neither badge is sold in China: the cars behind them reach the domestic market as Chery models, so the Omoda 7 is the Chery Tiggo 7L at home and the Omoda badge exists only for buyers abroad.
The split between the two brands is one of styling and positioning rather than engineering. Omoda takes the smoother, road-oriented crossovers, Jaecoo the upright, off-road-styled SUVs, and both draw on the same Chery platforms and the same Super Hybrid System petrol-electric hardware. They are sold through a single commercial organisation, usually written O&J, which shares importers and dealer networks in most markets.
The lineup is numbered by size, from the subcompact 4 through the 5 and the mid-size 7 to the three-row 9, with powertrain choice varying by market: petrol and plug-in hybrid in the UK, full-electric versions in parts of Europe. Growth has been quickest in Europe and the UK, where Omoda arrived in 2024 and where carwow’s 2026 survey put UK awareness of the brand at 57%, up from 42% a year earlier.