South Korea
Genesis unveiled the GV90 in San Francisco on 19 August 2026. It has 12 airbags, and one of them is a Roof Airbag mounted above the panoramic glass, which no other production car carries. In a severe rollover it inflates to cover the whole roof opening. The point is to stop an occupant being thrown out through the glass, and to put fabric between a head and the panel when the car is upside down. Large SUVs have had panoramic roofs for a decade and nothing has covered that area, because the other airbags all sit where the glass is not.
Genesis has not published test data behind the claim, and rollover protection is not a category any regulator currently rates separately. The hardware is not in doubt: it is fitted to the car, and Genesis calls it a world first.
Two motors, 123.5 kWh, and a range figure with a caveat
The GV90 is electric only. A 240 kW motor drives the front axle and a 250 kW motor the rear, for 490 kW combined, which is 657 hp or 666 PS, with 800 Nm of torque. The battery holds 123.5 kWh and charges from 10 to 80 percent in 22 minutes on a 350 kW charger.
Range needs a qualifier. Genesis quotes approximately 500 km for the seven-seat car, but attributes it to internal development testing rather than to WLTP, EPA or the Korean cycle. That is unusually modest for a pack this size, and it is not a number that can be compared with a homologated figure until each market publishes one. Underneath sit multi-chamber air springs with adjustable stiffness, an electronically controlled limited-slip differential on each axle, and rear-wheel steering with up to five degrees of movement, which shortens the turning circle of a car 5,285 mm long.
The Neolun and its doors
Above the standard car sits the GV90 Neolun, named after the 2024 concept. Its doors have no visible B-pillar: front and rear open away from each other, and a dual-motion hinge on the rear door lets it operate without the front one being open first, which is what usually makes coach doors awkward in a car park. The structural job the pillar normally does is handed to high-strength steel beams and structural foam built into the bodyshell.
Both versions get front seats that swivel 180 degrees when parked. The Neolun can also be specified as a four-seat Executive Suite with a partition, rear blinds, a wood veneer floor and a roof whose glass dims in six separate zones.
The cabin runs a pop-up OLED display measuring 23.6 inches retracted and 24.6 extended, a 25-inch head-up display, and a 25-speaker Bang & Olufsen system. There is no start button. Genesis says the GV90 arrives in 2027 and has not announced prices or a market order.
