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Car News from South Korea

Hyundai Motor Group covers most of what South Korea builds, alongside three smaller makers owned from the US, France and China.

8 articles · 3 brands

This page collects news about the South Korean car industry: model launches, plants, batteries and ownership. The country builds around 4 million vehicles a year, most of them for export, and a single site does an outsized share of it. Hyundai’s Ulsan complex, five plants behind one gate with its own pier and test track, is the largest car factory in the world by capacity. Engineering is concentrated in much the same way, at the Namyang research centre south of Seoul, where the E-GMP electric platform and the group’s engine families were developed. The industry’s second business is cells: LG Energy Solution, SK On and Samsung SDI supply a large share of the world’s electric-car batteries, which is why Korean cells turn up in vehicles from manufacturers with no other Korean connection. Design is the third thing worth knowing. Kia hired Peter Schreyer away from Audi in 2006 and built a house identity around him, the tiger-nose grille included, and Korean cars stopped being sold on price alone in Europe from about that point.

One group accounts for most of what the country builds. Hyundai, Kia and Genesis have ranked third worldwide by volume since 2022, behind Toyota and Volkswagen Group, sharing platforms, engine families and much of the supply chain while keeping their design studios separate, in Korea, Frankfurt and California. The split between the three is deliberate: Hyundai takes the mainstream, Kia leans on design and younger buyers, Genesis handles luxury. Everything else in the industry is smaller and mostly foreign-parented. KG Mobility, the former SsangYong, was renamed in 2023 after the KG Group bought it out of receivership; GM Korea builds for General Motors; Renault Korea is Renault Group’s, with Geely taking about a third of it in 2022.

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Frequently asked questions
Is Kia owned by Hyundai?
Partly. Hyundai Motor Company holds roughly a third of Kia and the two sit under the same group, but Kia is separately listed and runs its own design studios and model plans. The relationship is closer to affiliation than to a parent and subsidiary, and it dates from 1998, when Hyundai bought Kia out of bankruptcy after the Asian financial crisis.
Is Genesis a separate company from Hyundai?
No. Genesis is Hyundai's luxury division, split off as its own brand in 2015 after several years as a Hyundai model name. It has separate dealers in some markets and shares platforms, engines and electric architecture with Hyundai and Kia.
Which car brands are South Korean?
Hyundai, Kia and Genesis, all inside Hyundai Motor Group, plus KG Mobility, the off-road specialist formerly called SsangYong. Two more carmakers build in the country under foreign owners: GM Korea belongs to General Motors, and Renault Korea to Renault Group with China's Geely holding about a third of it.

News about South Korea

Hyundai Elantra goes on sale in Korea from $17,300
Hyundai Elantra goes on sale in Korea from $17,300

Korean sales of the eighth-generation Elantra, badged Avante at home, have opened at ₩23,980,000 ($17,300) for the 149 hp 2.0-litre petrol and ₩30,420,000 ($21,900) for the 157 hp hybrid. Both come with the Pleos Connect infotainment system and its Gleo AI voice assistant.

Hyundai unveils the eighth-generation Elantra with an angular 'Art of Steel' redesign
Hyundai unveils the eighth-generation Elantra with an angular 'Art of Steel' redesign

Shown as the Avante at the Busan Motor Show, the new Elantra grows in every dimension and gains a sharply creased look. It keeps petrol and hybrid power - a 149 hp 2.0-litre and a 157 hp 1.6 hybrid, both front-wheel drive - with no EV version. Korean prices land in Q3 2026, preliminarily from about $15,000.

Genesis Magma GT: interior revealed and a GT3 racing concept shown at Le Mans
Genesis Magma GT: interior revealed and a GT3 racing concept shown at Le Mans

Genesis has given its first look inside the Magma GT, the concept that previews a future flagship supercar for Hyundai Motor Group, and unveiled a separate GT3 racing concept. The reveal came at the 2026 24 Hours of Le Mans, where Genesis made its Hypercar-class debut. A petrol V8 is confirmed; road versions are expected in about two years.

Hyundai i20: the new-generation hatch goes rugged and debuts in Brazil
Hyundai i20: the new-generation hatch goes rugged and debuts in Brazil

Hyundai has revealed a new generation of the i20 hatchback, choosing Brazil as its launch market - a country where the car had not been sold before. It moves to the K3 platform shared with the Kona and Kia Seltos, adopts a rugged crossover look, and offers 1.0-litre petrol and turbo engines. Prices in Brazil run from 99,990 to 139,990 reais (about $18,000 to $25,200).

Hyundai Grandeur facelift: new hybrid, Android Automotive, physical climate buttons - orders open
Hyundai Grandeur facelift: new hybrid, Android Automotive, physical climate buttons - orders open

The seventh-generation Grandeur gets a mid-cycle update with a stronger hybrid (249 hp, up from 230), a new 17" Android Automotive infotainment screen, six-zone electrochromic panoramic roof, and a return to physical climate controls. The Grandeur has been sold since 1986 and marks its 40th anniversary with this update. Prices from ₩41,850,000.

Kia Niro facelift: HEV only for Europe, PHEV and EV discontinued
Kia Niro facelift: HEV only for Europe, PHEV and EV discontinued

The 2026 Niro refresh cuts the lineup to a single HEV variant. Kia is clearing the segment for next-generation electric models. European sales later in 2026, no pricing yet.

Hyundai Pleos Connect: Group-Wide Infotainment with Physical Buttons and LLM Voice Assistant
Hyundai Pleos Connect: Group-Wide Infotainment with Physical Buttons and LLM Voice Assistant

Hyundai Motor Group unveiled Pleos Connect, a new infotainment platform for Hyundai, Kia, and Genesis. Wide horizontal display, physical controls retained, Gleo AI assistant, Android Automotive OS. Debuts on the Grandeur in Korea in May, then on the European Ioniq 3.

Kia XCeed Gets Its Second Facelift
Kia XCeed Gets Its Second Facelift

Kia announced a second facelift for the XCeed cross-hatch - more extensive than the 2022 update. New front and rear design, dual 12.3" screens. Powertrain details not yet published. Launch before end of 2026.

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