Hyundai Motor Group's luxury marque, launched as a standalone brand in 2015. Sells luxury sedans and SUVs, with petrol, hybrid and electric powertrains. Magma is its performance sub-brand, introduced in 2024.
The Genesis GV80 Hybrid is the brand's first hybrid, unveiled on 13 August 2026 and due on sale in South Korea in September. It pairs a 2.5-litre turbo petrol engine with two motors in a parallel P1 plus P2 layout for a combined 352 PS (347 hp) and 54.0 kgf-m (529 Nm), driving through a new seven-speed rear-wheel-drive automatic. It is a conventional hybrid, not a plug-in.
The Genesis GV90 is the brand's first full-size SUV and its new flagship, unveiled on 19 August 2026. It is electric only, with two motors making a combined 490 kW (657 hp) and 800 Nm, a 123.5 kWh battery and 350 kW charging. It is also the first production car with a Roof Airbag, and the top GV90 Neolun replaces its B-pillar with coach doors that open independently.
The Genesis Magma GT is a concept that previews a future flagship supercar for Hyundai Motor Group, built by the brand's Magma performance sub-brand. A petrol V8 is confirmed but Genesis has released no outputs. Road versions are expected in about two years, alongside a separate GT3 racer.
Genesis has revealed the GV90, its first full-size SUV and its new flagship, with what it says is the first airbag fitted above a car's panoramic roof. The electric SUV makes 490 kW (657 hp) from two motors, carries a 123.5 kWh battery and charges at up to 350 kW. The top GV90 Neolun drops the B-pillar for coach doors that open independently.
Genesis unveiled its first hybrid system on 13 August 2026, five years after committing to sell nothing but electric and fuel-cell cars from 2025. It debuts in the GV80 Hybrid next month: a 2.5-litre turbo petrol engine with two motors in a P1 plus P2 layout, 352 PS (347 hp) and 54.0 kgf-m (529 Nm), a new seven-speed rear-wheel-drive automatic, and no charging port.
Genesis has given its first look inside the Magma GT, the concept that previews a future flagship supercar for Hyundai Motor Group, and unveiled a separate GT3 racing concept. The reveal came at the 2026 24 Hours of Le Mans, where Genesis made its Hypercar-class debut. A petrol V8 is confirmed; road versions are expected in about two years.
Genesis is the luxury marque of Hyundai Motor Group. It began as the Hyundai Genesis sedan and was spun off into a standalone premium brand in 2015, headquartered in Seoul. The line-up spans luxury sedans (the G70, G80 and G90) and SUVs (the GV60, GV70 and GV80), with petrol, hybrid and battery-electric powertrains.
In 2024 Genesis launched Magma, a performance sub-brand positioned against Audi Sport, BMW M and Mercedes-AMG. Its halo project is the Magma GT, a concept that previews a future flagship supercar, shown alongside a GT3 racing concept.
Genesis stepped up to endurance racing in 2026, entering the Hypercar class at the 24 Hours of Le Mans with its GMR-001 prototype - the brand’s first works campaign at the top level of sports-car racing.
