USAHybrids’ share of new US retail car sales climbed from 16% in February to 19% in August 2026, according to Reuters, which links part of the rise to higher gasoline prices after the Iran war. Toyota holds about half the US hybrid market. GM sells three hybrids in the US, all of them Corvettes.
Toyota captured 49.2% of the US hybrid market in the first quarter of 2026, according to Cox Automotive data. Other brands have moved faster than GM to add hybrids: see our coverage of Hyundai’s and Kia’s US hybrid growth, and Honda’s pivot back toward hybrids after the Prologue EV.
US total new-car market share, year-ago period vs H1 2026, Cox Automotive forecast.
In overall US sales, Cox Automotive’s first-half forecast put Toyota’s total market share at 15.8%, up from 15.5% a year earlier, while GM’s slipped to 16.8% from 17.6%.
GM’s only hybrids on sale in the US are three high-performance Corvette variants - the E-Ray, Grand Sport X and ZR1X - priced from $111,000 to $227,000. There is no mainstream hybrid in any Chevrolet, GMC, Buick or Cadillac showroom. GM has said it plans hybrids, including plug-ins, for North America, but has not given a broad-lineup timeline; Carscoops reported, citing industry sources, that GM dealerships could stay largely hybrid-free “until near the end of the decade.”
Battery-electric cars held 5.7% of US new-vehicle sales in August, about 78,900 units - see our full H1 2026 EV sales breakdown - essentially flat with July, according to Cox Automotive’s EV Market Monitor, though down 46.9% from August 2025’s record volume.
Source: Cox Automotive data, via Reuters
