Toyota
Toyota Motor Corporation
🇯🇵 Japan
World's largest automaker by volume, headquartered in Toyota City, Japan. Pioneered the mass-market hybrid with the Prius (1997). Known for legendary reliability, the Land Cruiser off-road line, and dominant hybrid technology.
Toyota models
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Toyota models and prices
Models on this page are sold in Japan, Europe, UK, South Africa, Southeast Asia, Australia and Middle East.
| Model | Price from | Market | Body | Powertrain | Status |
|---|---|---|---|---|---|
| bZ4X | €47,990 | EuropeSep 2026 | SUV | EV | On Sale |
| bZ7 | ¥147,800(~$22,000) | ChinaJul 2026 | Sedan | EV | On Sale |
| C-HR | $37,080 | USAAug 2026 | SUV | EV | Coming Soon |
| Camry | $29,600 | USASep 2026 | Sedan | HEV | On Sale |
| Corolla | £29,295(~$40,100) | UKJul 2026 | Sedan | HEV | On Sale |
| Crown | ¥5,179,900(~$35,200) | JapanSep 2026 | Crossover | HEV | On Sale |
| GRMN Corolla | —Price not published | — | Hatchback | ICE | Coming Soon |
| Highlander | —Price not published | — | SUV | EV | Coming Soon |
| Hilux | £42,845(~$58,700) | UKSep 2026 | Pickup | MHEV · EV | On Sale |
| Land Cruiser 300 | ¥6,300,800(~$42,900) | JapanSep 2026 | SUV | ICE · HEV | On Sale |
| Land Cruiser FJ | ¥4,500,100(~$30,600) | JapanMay 2026 | SUV | ICE | On Sale |
| RAV4 | $33,350 | USASep 2026 | SUV | HEV · PHEV · ICE | On Sale |
| Tundra | —Price not published | — | Pickup | ICE · HEV | Coming Soon |
| Urban Cruiser | €38,990 | EuropeSep 2026 | SUV | EV | On Sale |
| Wildlander | ¥169,800(~$25,200) | ChinaJul 2026 | SUV | ICE · HEV | On Sale |
| Yaris | —Price not published | — | Hatchback | HEV | On Sale |
| Yaris Cross | £27,245(~$37,300) | UKJul 2026 | SUV | HEV | On Sale |
Starting prices in the market each car is sold in, on the date shown. USD figures are approximate conversions.
Factories
🇨🇳 China
FAW Toyota Changchun
Sichuan FAW Toyota Motor (SFTM Changchun Fengyue)
🇮🇳 India
Maruti Suzuki Hansalpur
Maruti Suzuki India
🇯🇵 Japan
Toyota Motomachi
Toyota Motor Corporation
🇺🇸 USA
Toyota Motor Manufacturing Kentucky
Toyota Motor North America
🇯🇵 Japan
Toyota Takaoka
Toyota Motor Corporation
Related brands
News about Toyota
US hybrid sales hit 19% of the market; GM's only hybrid is a Corvette
GM sells three hybrids in the US - all Corvettes, all over $111,000.
21 Sep 2026
Japan's Land Cruiser 300 swaps petrol for hybrid
On sale 1 October: diesels from 6,300,800 yen ($42,900), seven-seat hybrids from 9,801,000 yen ($66,700).
19 Sep 2026
Toyota Hilux FCEV: hydrogen pickup due in 2028
More than 400 km of WLTP range and 2,500 kg of towing, alongside the diesel and electric Hilux.
18 Sep 2026
Explainers
China's car brands: who owns what
Huawei owns none of its HIMA brands, and Changan became a central state enterprise in its own right in July 2025.
Hybrid, MHEV, PHEV, EREV, EV: what each powertrain actually does
A mild hybrid never moves on electricity, a full hybrid manages a kilometre or two, a plug-in 40 to 100 km.
How Norway made almost every new car electric
The electric version of a car usually costs less than the petrol one in Norway. The VAT exemption ends in 2028.
Joint-venture car brands in China
Mitsubishi sold its half of GAC Mitsubishi for one yuan in 2023, and that plant now builds Aion EVs.
Japan's car brands: the alliance map
Toyota owns 20% of Subaru, 5.1% of Mazda and 4.9% of Suzuki, three rivals it competes against.
Market Data
Stats
Norway hit a record 98.7% EV share in a smaller new-car market
The VW ID.4 led on 710 cars. Fewer than 200 of the month's 13,451 registrations were anything but electric.
Stats
Model Y outsold the next eight US EVs combined
Tesla took half of roughly 463,000 sales. Only the Toyota bZ and Lexus RZ grew by more than single digits.
Stats
Skoda holds onto second place in Europe, and pulls further ahead
457,663 registrations in H1, up 10.8% and 14,966 ahead of Toyota. Volkswagen still leads on 725,604.
Stats
Dacia Sandero holds the lead as BYD Atto 2 breaks into Spain's top 10
The Atto 2 placed ninth. Seat is the only brand with two cars in the top 10, the Ibiza and the Arona.
Stats
BYD Atto 2 breaks into Italy's top three for the first time
96% of June's 3,780 Atto 2s were plug-in hybrids, making it Italy's best-selling PHEV and BYD a top-10 brand.
Stats
MG HS breaks into Poland's top five for the first time
The market grew 19% in June. BYD rose 233%, and Chery, a year into Poland, reached 19th among brands.
About
Toyota Motor Corporation was founded in 1937 by Kiichiro Toyoda, evolving from a textile machinery company started by his father. It became the world’s largest automaker by production volume in 2008, a position it has held for most of the years since.
Toyota’s most recognisable global contribution is the Prius hybrid, launched in Japan in 1997 and in world markets in 2000 - the first mass-produced hybrid car. Toyota’s hybrid technology now spans the entire lineup from the Yaris to the Land Cruiser, and powers taxis and shared-ride fleets worldwide.
The Land Cruiser is Toyota’s longest-running and most internationally respected nameplate, sold continuously since 1951. The current lineup spans from the compact Land Cruiser Prado (300-series family) to the heavy-duty 70 Series. The Land Cruiser FJ, launched in late 2025, revives a compact format for the nameplate - a short-wheelbase, body-on-frame off-roader built on the IMV platform shared with the Hilux Champ, positioned below the Prado.
Toyota’s BEV strategy has been more cautious than rivals, prioritising hybrids and fuel cells in the medium term. The bZ4X electric crossover is the company’s primary BEV offering in global markets.
Global website global.toyota
Frequently asked questions
Who owns Toyota?
Toyota is a publicly traded company.
What country are Toyota cars from?
Toyota is a Japanese brand, headquartered in Toyota City.
Where are Toyota cars sold?
The Toyota models covered on this page are sold in Japan, Europe, UK, South Africa, Southeast Asia, Australia and Middle East.
When was Toyota founded?
Toyota was founded in 1937.
What kind of cars does Toyota make?
Toyota makes a full range of hybrid, combustion and electric vehicles.