Alfa Romeo was founded in Milan on 24 June 1910 as A.L.F.A. and took its present name in 1920, when the company’s acronym was joined to the surname of Nicola Romeo, who had run it since 1915. The Italian state controlled it through IRI until Fiat bought it in 1986. It is now a Stellantis brand, headquartered in Turin, and sits alongside Maserati and Lancia among the group’s Italian marques.
The current range is built around the Giulia, Stelvio and Tonale, with the limited-production 33 Stradale at the top. The Junior, launched in April 2024, added the brand’s first battery-electric car in a smaller segment than anything Alfa had sold before.
At the 2026 Paris Motor Show Alfa showed the Cuorerosso, a design concept that Alfa describes as a manifesto for future models rather than a preview of a specific production car; see the Cuorerosso report.