Ford
American automaker founded in 1903 by Henry Ford. Home of the F-Series - the best-selling vehicle in the United States for over four decades - as well as the Mustang, Bronco, and Explorer. Its electric car is the Mustang Mach-E; the F-150 Lightning was discontinued after the 2025 model year.
Ford models
Ford models and prices
Models on this page are sold in USA, Canada, South Africa, Southeast Asia and Australia.
| Model | Price from | Market | Body | Powertrain | Status |
|---|---|---|---|---|---|
| Bronco | $40,795 | USASep 2026 | SUV | ICE | On Sale |
| Bronco Raptor | $79,995 | USAJul 2026 | SUV | ICE | On Sale |
| Everest | A$58,990(~$42,100) | AustraliaOct 2026 | SUV | ICE | On Sale |
| Explorer China | ¥309,800(~$46,000) | ChinaOct 2026 | SUV | ICE | On Sale |
| Explorer ST | $55,455 | USAAug 2026 | SUV | ICE | On Sale |
| Explorer Van | £36,308(~$49,700) | UKOct 2026 | Van | EV | On Sale |
| F-150 | $40,085 | USASep 2026 | Pickup | ICE · HEV | On Sale |
| F-250 Super Duty | $45,975 | USAOct 2026 | Pickup | ICE | On Sale |
| Kuga | —Price not published | — | SUV | MHEV · HEV · PHEV | On Sale |
| Mustang | $46,800 | USAAug 2026 | Coupe | ICE | On Sale |
| Mustang Convertible | $56,580 | USAAug 2026 | Convertible | ICE | On Sale |
| Mustang Mach-E | $37,795 | USAJul 2026 | SUV | EV | On Sale |
| Puma | £27,145(~$37,200) | UKSep 2026 | SUV | MHEV | On Sale |
| Puma Gen-E | £29,995(~$41,100) | UKSep 2026 | SUV | EV | On Sale |
Starting prices in the market each car is sold in, on the date shown. USD figures are approximate conversions.
Factories
Related brands
News about Ford
EVs led petrol by 269 cars in September. Year to date, petrol is on 28.2% and EVs on 18.9%.
GM sold 670,974 vehicles and Toyota 633,223; Ford held third place by 1,195 vehicles.
All Dearborn F-150 shifts were cancelled 24-29 September. F-Series US sales are down 11% for January-August.
Explainers
Stellantis, behind Jeep and Ram, is based in the Netherlands. Scout belongs to VW, Lucid mostly to a Saudi fund.
Makers quote 10-80%, 10-70%, 30-80% or km added. The figures side by side, with independent tests beside them.
A mild hybrid never moves on electricity, a full hybrid manages a kilometre or two, a plug-in 40 to 100 km.
Mitsubishi sold its half of GAC Mitsubishi for one yuan in 2023, and that plant now builds Aion EVs.
Market Data
Tesla took half of roughly 463,000 sales. Only the Toyota bZ and Lexus RZ grew by more than single digits.
1,137,929 cars in the first half, up 9.2%. In March the Jaecoo 7 was the UK's best-selling car outright.
Ford Motor Company is one of the oldest continuously operating automakers in the world. Founded in Dearborn, Michigan in 1903, it pioneered the moving assembly line and mass automobile production, making personal transportation accessible to the broad public.
Today Ford operates across three business units: Ford Blue (combustion and hybrid models), Ford Pro (commercial vehicles), and Ford Model e (electric vehicles). The F-Series pickup has been the United States’ top-selling vehicle every year since 1977, with annual sales consistently exceeding 700,000 units.
The Super Duty line - F-250, F-350, F-450, and F-600 - serves professional and heavy-duty hauling needs, sitting above the F-150 in capability and payload. These trucks are built at Ford’s Kentucky Truck Plant and Ohio Assembly Plant.
Ford’s EV division (Model e) posted a $4.8 billion operating loss in 2025, on top of $10.7 billion in programme writedowns, as demand for electric trucks and crossovers grew more slowly than projected. The company is pivoting toward extended-range electric vehicles (EREVs) and affordable hybrids to close the gap.
Frequently asked questions
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