A new China-based marque from the Chery Jaguar Land Rover joint venture, reviving the Land Rover Freelander nameplate. Engineered and built in China with local supply partners such as CATL and Huawei, it launches with the Freelander 8 range-extender SUV.
The Freelander 8 is the first model from the Chery Jaguar Land Rover joint venture's revived Freelander brand. It is a range-extender SUV on an 800 V platform, launched 3 September 2026 in five- and six-seat versions from 309,900 yuan (289,900 yuan after incentives), pairing a 60.3 kWh CATL battery with a 1.5T petrol generator for 310 km of pure-electric CLTC range, and carries Huawei's Qiankun ADS 5 driver assistance with a roof-mounted LiDAR.
| Model | Price from | Market | Body | Powertrain | Status |
|---|---|---|---|---|---|
| 8 | ¥309,900(~$46,048) | ChinaSep 2026 | SUV | EREV | On Sale |
Starting prices in the market each car is sold in, on the date shown. USD figures are approximate conversions.
Chery Jaguar Land Rover launched the Freelander 8 on 3 September at list prices from 309,900 yuan, 20,000 yuan lower after incentives. The after-incentive entry price of 289,900 yuan ($42,750) lands under the 300,000 yuan target the venture had set for itself - a correction to our own pre-sale coverage, which read the pre-sale price as landing above it.
Chery Jaguar Land Rover priced its first Freelander-badged model from 339,900 yuan (about $50,100), rising to 429,900 yuan for the top six-seater. The venture had publicly aimed at the 300,000 yuan segment, and the entry car lands 13 percent above that target.
Chery Jaguar Land Rover has revealed the cabin of the Freelander 8, the first model from its new Freelander sub-brand. The six-seat SUV pairs a 46.3-inch panoramic display with a separate 15.6-inch central screen, an 800V architecture and Huawei's ADS 5.0 driver assistance.
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Freelander is a marque revived by the Chery Jaguar Land Rover (CJLR) joint venture, reusing a name Land Rover first applied to its compact SUV in 1997. Unlike the original, this Freelander is a China-developed brand: the vehicles are engineered, built and sourced largely within China, while Jaguar Land Rover licenses the nameplate and lends brand heritage.
The strategy reflects how foreign automakers are adapting to the Chinese market. Rather than importing or localising European designs - the approach behind the CJLR Range Rover Evoque L, which is being wound down - the venture is building a homegrown line that leans on Chinese technology suppliers for batteries, electronics and driver assistance.
The brand launches with the Freelander 8, a large range-extender SUV built around an 800V powertrain, a CATL-developed battery, and Huawei’s Qiankun ADS 5 driver-assistance system. More models are expected to follow as CJLR shifts its manufacturing base toward the Freelander brand.
