Freelander 8 launches under its own 300,000 yuan target

Chery Jaguar Land Rover launched the Freelander 8 on 3 September at list prices from 309,900 yuan, 20,000 yuan lower after incentives. The after-incentive entry price of 289,900 yuan ($42,750) lands under the 300,000 yuan target the venture had set for itself - a correction to our own pre-sale coverage, which read the pre-sale price as landing above it. See the Freelander 8 model page.

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Freelander 8 launches under its own 300,000 yuan target - photo 1
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Chery Jaguar Land Rover launched the Freelander 8 on 3 September, pricing it below both its own pre-sale figures and the target it had set for the car. List prices for the five-seat range run 309,900 to 399,900 yuan, and every trim carries a 20,000 yuan incentive - a buyable range of 289,900 to 379,900 yuan.

Correcting our own coverage

We reported at pre-sale that the entry car “lands 13 percent above” the 300,000 yuan segment the joint venture had said it was targeting. That was true of the pre-sale after-incentive price of 329,900 yuan. It is not true of the launch price: at 289,900 yuan after incentives, the entry Freelander 8 lands under the 300,000 yuan target, not above it.

Prices by trim

List prices are 309,900 yuan for the Pro, 349,900 yuan for the Max and 399,900 yuan for the Max+, each 20,000 yuan cheaper after incentives. A six-seat 2+2+2 layout adds 10,000 yuan to any trim. The 1,000-unit Limited Edition, listed at 459,900 yuan, sold out before the launch and is no longer available to order.

What stayed the same

The powertrain is unchanged from pre-sale: a 1.5T petrol engine working only as a generator, a dual-motor all-wheel-drive system making a combined 610 kW (818 hp) and 813 Nm, and a 60.3 kWh CATL battery good for 310 km of pure-electric range on China’s CLTC cycle, charging 20-80% in 12 minutes on the car’s 800V platform. All versions share the same specification, so the price difference between trims buys equipment rather than performance.

The car also picked up a Guinness World Record during the launch window, completing a run to 6,002 metres in Tibet - one data point in a broader push to demonstrate the off-road system rather than the news itself. Current prices and specifications are on the Freelander 8 model page.


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