Hybrid Coming Soon
Genesis
Genesis Motor
🇰🇷 South Korea
Hyundai Motor Group's luxury marque, launched as a standalone brand in 2015. Sells luxury sedans and SUVs, with petrol, hybrid and electric powertrains. Magma is its performance sub-brand, introduced in 2024.
Genesis models
News about Genesis
Genesis GV90 puts an airbag in its glass roof
20 Aug 2026
Genesis's first hybrid is a GV80, and not a plug-in
16 Aug 2026
Genesis Magma GT: interior revealed and a GT3 racing concept shown at Le Mans
21 Jun 2026
Explainers
EV charging time: how long it takes, and which cars charge fastest
Makers quote 10-80%, 10-70%, 30-80% or km added. The figures side by side, with independent tests beside them.
Korean car brands: six badges, four owners
Of four carmakers sold after the 1997 crisis, Hyundai bought one, Kia, and foreign buyers took the other three.
About
Genesis is the luxury marque of Hyundai Motor Group. It began as the Hyundai Genesis sedan and was spun off into a standalone premium brand in 2015, headquartered in Seoul. The line-up spans luxury sedans (the G70, G80 and G90) and SUVs (the GV60, GV70 and GV80), with petrol, hybrid and battery-electric powertrains.
In 2024 Genesis launched Magma, a performance sub-brand positioned against Audi Sport, BMW M and Mercedes-AMG. Its halo project is the Magma GT, a concept that previews a future flagship supercar, shown alongside a GT3 racing concept.
Genesis stepped up to endurance racing in 2026, entering the Hypercar class at the 24 Hours of Le Mans with its GMR-001 prototype - the brand’s first works campaign at the top level of sports-car racing.
Global website genesis.com
Frequently asked questions
Who owns Genesis?
Genesis is owned by Hyundai Motor Company (since 2015).
What country are Genesis cars from?
Genesis is a South Korean brand, headquartered in Seoul.
When was Genesis founded?
Genesis was founded in 2015.
What kind of cars does Genesis make?
Genesis makes luxury sedans and SUVs, plus Magma performance models.
Who owns Genesis?
Genesis is the luxury marque of Hyundai Motor Group. It launched as a standalone brand in 2015, having previously been a Hyundai model line.
What is Genesis Magma?
Magma is Genesis's performance sub-brand, introduced in 2024. It is the brand's answer to Audi Sport, BMW M and Mercedes-AMG, and tops the range with cars such as the Magma GT concept.
Where are Genesis cars built?
Genesis vehicles are produced in South Korea. The brand sells in markets including South Korea, North America, the Middle East, Europe and China.