Lepas
Chery's premium sub-brand for markets outside China, launched April 2025 with a "Leopard Aesthetic" design language. Debuts with the L8, L6, and L4 SUVs, positioned above Chery's mainstream lineup and the Omoda and Jaecoo export brands.
Lepas models
Lepas models and prices
| Model | Price from | Market | Body | Powertrain | Status |
|---|---|---|---|---|---|
| L4 | R299,900(~$18,700) | South AfricaJul 2026 | SUV | ICE · EV | On Sale |
| L6 | —Price not published | — | SUV | EV · PHEV | On Sale |
| L8 | £34,900(~$47,800) | UKJul 2026 | SUV | PHEV | On Sale |
Starting prices in the market each car is sold in, on the date shown. USD figures are approximate conversions.
Explainers
Huawei owns none of its HIMA brands, and Changan became a central state enterprise in its own right in July 2025.
The Jaecoo 7 is sold in China as the Chery Tansuo 06, and Huawei holds no stake in Avatr.
Lepas launched in April 2025 at a global event in Wuhu, Anhui, as Chery’s most premium play for markets outside China. The name blends “leap” and “passion,” and the brand pitches itself around “elegant mobility” - a step up in positioning from Chery’s existing export brands, Omoda and Jaecoo.
The lineup opens with the L8, a D-segment SUV built on the T1X platform shared with the Tiggo 8, Tiggo 7, Omoda C7, and Jaecoo J7, offered with petrol, hybrid, plug-in hybrid, and electric powertrains. The L6 and L4 follow as smaller SUVs twinned with the Chery Tiggo 7 and Tiggo 5 respectively, each sold in petrol and electric versions as Lepas builds out its NEV (new-energy vehicle) range. Chery has set a target of 500,000 annual sales and 1,200 outlets worldwide within three years.
Lepas has launched in South Africa, with the UK, Australia, and other right-hand-drive and emerging markets to follow through 2026.