Xiaomi Corporation announced its automotive ambitions in 2021 and began SU7 deliveries in March 2024. The company built its own factory in Beijing, targeting 300,000 units per year. CEO Lei Jun is involved in product decisions at the detail level, which has become part of the brand’s identity.
Xiaomi prices aggressively relative to specification: the SU7 launched below comparable Tesla and Porsche offerings while matching or exceeding their performance figures. The SU7 Ultra set a Nürburgring production-car record; the YU7 GT added an SUV record (7:22.755) in 2026. No European homologation or export plans have been announced.