The e.MAS 5 is Proton's electric hatchback, built on a Geely platform and assembled in Malaysia. The base Prime trim carries a 30.12 kWh battery for 225 km WLTP; the Premium's 40.16 kWh pack extends that to 325 km, from RM72,800 (about $17,800). It is Malaysia's best-selling EV outright.
Proton
Malaysia's national carmaker, founded in 1983 as a government project and now controlled jointly by conglomerate DRB-HICOM (50.1%) and China's Geely (49.9%), which bought in during 2017. Its e.MAS electric sub-brand, launched December 2024, became the fastest brand in Malaysian history to reach 30,000 electrified registrations.
Proton models
The e.MAS 7 is Proton's electric SUV, the model that launched the e.MAS sub-brand in December 2024. Three trims share a 215 hp motor; battery size sets the difference, from a 49.52 kWh/345 km WLTP Prime at RM103,800 (about $25,400) to a 68.39 kWh/450 km Premium Plus at RM125,800.
The e.MAS 7 PHEV pairs a 1.5-litre hybrid engine with a plug-in battery, launched in Malaysia from RM109,800 (about $26,800). The base Prime's 18.4 kWh pack gives 83 km of electric-only WLTP range; the Premium Plus's 29.8 kWh pack extends that to 146 km and 996 km combined, the longest total range Proton has offered.
Proton was founded in 1983 as Malaysia’s national car project, built to give the country its own domestic auto industry rather than relying on imports. Its early models were developed with Mitsubishi, and for decades Proton was the default choice for Malaysian buyers, backed by tariff protection that shielded it from foreign competition.
That protection eroded as Malaysia opened its car market, and by the 2010s Proton needed a partner with modern platforms and capital. In 2017, conglomerate DRB-HICOM, which had held Proton since 2012, sold 49.9% of the company to China’s Geely for RM460 million. The same agreement handed Geely a controlling stake in Lotus, then a Proton subsidiary. DRB-HICOM retained 50.1% and control of the board.
Geely’s platforms became the basis for Proton’s newest models, including the electrified e.MAS sub-brand launched in December 2024 with the e.MAS 7 SUV. The e.MAS 5 hatchback and a plug-in hybrid version of the 7 followed, all assembled in Malaysia rather than imported complete. Within 20 months, e.MAS became the fastest brand in Malaysian history to pass 30,000 electrified registrations.