The subject here is the manufacturer rather than the product. Factory decisions, joint ventures, sales figures, a brand arriving in a new market or leaving one, a name being revived or retired. The test is simple enough: a Volkswagen plant closing belongs on this page, and a Golf facelift belongs under model news.
Brand News
Company-level news: strategy, factories, joint ventures, sales results, market entries and exits.
26 articles
News about Brand News
Ford hired an 800 lb bear to test F-150 security
Ford tested its Ford Security Package on the F-150 using Tag, a trained 800-pound grizzly bear known from Yellowstone, who rocked, clawed at, and even opened a door on the truck. The system correctly flagged every intrusion attempt and notified the owner through Ford's mobile app.
Alpine and Lacoste team up on a race-ready A290 Rallye concept
Alpine has revealed the A290 Rallye x Lacoste - a one-off customer racing concept styled by the French sportswear brand, with 290 crocodile motifs, forged carbon bodywork, and a capsule clothing collection.
Scout Motors reveals its first two models - the Traveler SUV and Terra pickup
Scout Motors, the Volkswagen Group subsidiary reviving the legendary International Harvester Scout name, has revealed the Traveler SUV and Terra pickup. Both are available in full electric or Harvester EREV form, start under $60,000, and are built in South Carolina from 2028.
Porsche Taycan: production paused as sales fall 22% in 2025
Taycan sales dropped 22% in 2025 to 16,339 units, then a further 19% in Q1 2026. The Zuffenhausen factory has been running with intermittent shutdowns since early May.
BYD is hunting for idle European factories - and has its eye on Maserati
BYD VP Stella Li said at the FT Future of the Car conference in London that the company is in talks to acquire multiple idle European plants, with Italian Stellantis assets the primary target. Maserati was named as a 'very interesting' acquisition candidate. BYD's Q1 2026 net profit fell 55% year-on-year.
Mazda delays its own EV platform to 2029, cuts electrification budget by 40%
Mazda CEO Masahiro Moro confirmed that the company's first in-house EV on a dedicated platform is delayed from 2027 to 2029, with no factory lines or supplier contracts committed. The electrification budget is cut from $12.5B to $7.5B by 2030. EV volume target falls from 25–40% of sales to 15%. Hybrids and Chinese-made stopgap EVs fill the gap.