Brand News

News about car manufacturers - launches, strategies, and corporate updates.

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Porsche Taycan: production paused as sales fall 22% in 2025
Porsche Taycan: production paused as sales fall 22% in 2025

Taycan sales dropped 22% in 2025 to 16,339 units, then a further 19% in Q1 2026. The Zuffenhausen factory has been running with intermittent shutdowns since early May.

 BYD is hunting for idle European factories - and has its eye on Maserati
BYD is hunting for idle European factories - and has its eye on Maserati

BYD VP Stella Li said at the FT Future of the Car conference in London that the company is in talks to acquire multiple idle European plants, with Italian Stellantis assets the primary target. Maserati was named as a 'very interesting' acquisition candidate. BYD's Q1 2026 net profit fell 55% year-on-year.

 Mazda delays its own EV platform to 2029, cuts electrification budget by 40%
Mazda delays its own EV platform to 2029, cuts electrification budget by 40%

Mazda CEO Masahiro Moro confirmed that the company's first in-house EV on a dedicated platform is delayed from 2027 to 2029, with no factory lines or supplier contracts committed. The electrification budget is cut from $12.5B to $7.5B by 2030. EV volume target falls from 25–40% of sales to 15%. Hybrids and Chinese-made stopgap EVs fill the gap.
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