Announced
iCAUR
iCAUR
🇨🇳 China
Boxy, off-road-styled electrified SUV brand from China's Chery Group, launched in April 2023 as iCar. Sold as iCAUR outside China since April 2025 because Apple holds the "iCar" trademark internationally, the lineup runs battery-electric and range-extender (EREV) SUVs aimed at younger buyers.
iCAUR models
News about iCAUR
Explainers
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About
iCAUR is Chery Group’s youth-oriented electrified SUV brand, established in April 2023 in Wuhu, Anhui as iCar. In April 2025 Chery renamed it iCAUR for markets outside China, since Apple holds the “iCar” trademark internationally; the brand continues to sell as iCar in its home market.
The lineup centers on boxy, retro off-road styling paired exclusively with electrified powertrains. Battery-electric models include the subcompact V23 and the export-market 03, while range-extender (EREV) models such as the V25 and the larger V27 pair a small turbocharged petrol engine, used only as a generator, with a battery for long total range without charging stops.
iCAUR sits alongside Jaecoo and Omoda as one of Chery’s brands built for international expansion, with rollouts announced in Malaysia, the Middle East and Australia.
Global website icarglobal.com
Frequently asked questions
Who owns iCAUR?
iCAUR is owned by Chery.
What country are iCAUR cars from?
iCAUR is a Chinese brand, headquartered in Wuhu.
When was iCAUR founded?
iCAUR was founded in 2023.
What kind of cars does iCAUR make?
iCAUR makes boxy, off-road-styled electrified SUVs.
Why is iCar called iCAUR outside China?
Chery renamed the brand to iCAUR for international markets in April 2025 because Apple holds rights to the "iCar" trademark outside China. The domestic Chinese market kept the original iCar name.
Does iCAUR only make electric cars?
No. iCAUR sells both battery-electric (BEV) models, such as the V23 and the export-market 03, and range-extender (EREV) models like the V25 and V27, which pair a small petrol engine with a battery for long total range.
How is iCAUR different from Jaecoo and Omoda?
All three are Chery Group export brands, but iCAUR is built around a boxy, retro off-road design language and electrified-only powertrains, while Jaecoo and Omoda sell conventionally styled SUVs with petrol, hybrid and plug-in hybrid options alongside their EVs.