Boxy, off-road-styled electrified SUV brand from China's Chery Group, launched in April 2023 as iCar. Sold as iCAUR outside China since April 2025 because Apple holds the "iCar" trademark internationally, the lineup runs battery-electric and range-extender (EREV) SUVs aimed at younger buyers.
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iCAUR is Chery Group’s youth-oriented electrified SUV brand, established in April 2023 in Wuhu, Anhui as iCar. In April 2025 Chery renamed it iCAUR for markets outside China, since Apple holds the “iCar” trademark internationally; the brand continues to sell as iCar in its home market.
The lineup centers on boxy, retro off-road styling paired exclusively with electrified powertrains. Battery-electric models include the subcompact V23 and the export-market 03, while range-extender (EREV) models such as the V25 and the larger V27 pair a small turbocharged petrol engine, used only as a generator, with a battery for long total range without charging stops.
iCAUR sits alongside Jaecoo and Omoda as one of Chery’s brands built for international expansion, with rollouts announced in Malaysia, the Middle East and Australia.
