The bZ7 is a full-size electric sedan built by the GAC Toyota joint venture for China only. It runs a Huawei DriveONE rear motor with 278 hp, a HarmonyOS cockpit, and up to 710 km of CLTC range, from ¥147,800.
Toyota
World's largest automaker by volume, headquartered in Toyota City, Japan. Pioneered the mass-market hybrid with the Prius (1997). Known for legendary reliability, the Land Cruiser off-road line, and dominant hybrid technology.
Toyota models
The 2027 C-HR is Toyota's compact electric SUV for North America, sold in Europe as the C-HR+. Every US car is dual-motor all-wheel drive with 338 hp and a 74.7 kWh battery, rated at up to 287 miles (462 km) EPA, with a NACS port. Prices start at $37,080, on sale from September 2026.
The 2026 Toyota Camry is a hybrid-only mid-size sedan, built on the TNGA-K platform and sold in five trims. It makes 225 hp with front-wheel drive or 232 hp with the on-demand electric all-wheel drive available on every trim, and US prices start at $29,100.
The Toyota Corolla Sedan is Toyota's hybrid-only compact four-door for markets outside the US and Japan. Two full-hybrid engines cover the range, from a 140 hp 1.8-litre to a 196 hp 2.0-litre, with no plug-in or pure-combustion option. It is unrelated to the Corolla Cross SUV.
The Toyota Crown is the SUV-styled crossover member of Toyota's Crown family in Japan, built on the TNGA-K platform with a raised, fastback body. Standard grades run a 236 hp hybrid with E-Four all-wheel drive, while the RS grade steps up to a 344 hp turbocharged Hybrid MAX system, with Japan pricing from ¥5,150,000.
Hardcore, limited-run version of the GR Corolla developed by Toyota Gazoo Racing. A 1.6-litre turbo three-cylinder making 304 hp / 415 Nm, six-speed manual only, GR-FOUR all-wheel drive, and a carbon aero kit. Around 30 kg lighter than the GR Corolla manual. Orders open autumn 2026, deliveries in 2027.
The 2027 Highlander EV is Toyota's first three-row battery-electric SUV for the United States and its first BEV assembled in America. Two battery sizes, up to 338 hp and up to 320 miles of estimated range.
Compact body-on-frame Land Cruiser on the IMV platform, debuted October 2025. First retail sales in Thailand March 2026, Japan May 2026. 2.7L naturally aspirated petrol, 6AT, part-time 4WD, 4,575 mm length. Japan pricing from ¥4,500,100.
The RAV4 Rongfang is FAW Toyota's China-market sibling to the global RAV4, sold separately from GAC Toyota's Wildlander. It spans a plain 2.0-litre petrol entry trim up to a 2.5-litre hybrid flagship making 237 hp with E-Four all-wheel drive.
The 2026 Toyota RAV4 drops conventional gasoline entirely, sold worldwide as a full hybrid or plug-in hybrid compact SUV. The hybrid makes up to 236 hp, while the plug-in hybrid reaches 324 hp with an EPA-rated 54 miles of electric-only range.
Toyota's full-size pickup, refreshed for the 2027 model year with new front-end styling, a standard 14-inch touchscreen, and the first Trailhunter off-road package offered on the Tundra. Trailhunter pricing and specs follow closer to its fall 2026 on-sale date.
The Wildlander is GAC Toyota's China-market take on the RAV4 platform, sold alongside the separate FAW Toyota RAV4 Rongfang under a different name. It offers a plain 2.0-litre petrol engine plus two hybrid options, topping out at 236 hp with E-Four all-wheel drive.
The Toyota Yaris Cross is a subcompact hybrid SUV built in France for Europe, refreshed for 2026 with a 130 hp hybrid option and available all-wheel drive. It is one of the best-selling cars in southern Europe.
The fourth-generation Toyota Yaris is a supermini hatchback sold in Europe as a self-charging hybrid only, with a 1.5-litre petrol-electric system producing 116 hp or 130 hp, built on Toyota's TNGA-B platform.
Factories
News about Toyota
The 2027 C-HR arrives in the United States as an electric car only, with dual motors, all-wheel drive and 338 hp in both trims. A 74.7 kWh battery gives up to 287 miles, the charge port is NACS, and the SE opens at $37,080. Sales start in September.
UC San Diego researchers found that KARR, an aftermarket alarm installed at dealerships across Southern California, uses one Bluetooth authentication key across all 2.2 million units sold since 2017, letting anyone nearby unlock the car, kill the ignition or sound the horn. Acrisure, which makes KARR, shipped a patch on July 20, 2026, about 18 months after the researchers first reported the flaw. Fixing it requires the owner to install an app update; roughly half of owners do not know the alarm is even in their car.
Subaru has confirmed a delay to the Getaway, a three-row electric crossover it had planned to launch in the US in late 2026. The company says it needs more time to finish development and has not given a new date. The Getaway will be Subaru's most powerful production car, with 420 hp, standard all-wheel drive and up to 483 km of range.
Explainers
China's car market runs on a handful of giant groups, each fielding a stack of brands. Here is who owns what - the parent companies, the sub-brands, the Huawei alliance, and why the chart keeps changing.
Japan's carmakers stay overwhelmingly Japanese-controlled, but the ownership lines are still tangled - Toyota holds minority stakes in three of its own rivals, and Nissan, Mitsubishi and Renault are locked into a 25-year cross-shareholding pact that a 2025 Honda-Nissan merger attempt failed to simplify.
Market Data
Skoda registered 457,663 cars across the EU27+4 in H1 2026, up 10.8% year on year, holding second place among all brands for a second straight quarter and pulling 14,966 cars clear of Toyota. Skoda's own EV deliveries rose a record 48%.
Spain's new-car market grew 7.8% in June, and the Dacia Sandero kept its lead among models - but the bigger story was the BYD Atto 2, which reached Spain's top 10 for the first time as the brand's overall sales more than doubled.
Italy's new-car market grew 10.6% in June, but the real mover was the BYD Atto 2 - the first BYD model to reach third place among every car sold in the country, driven almost entirely by its plug-in hybrid version.
Poland's new-car market grew 19% in June, but the story of the month was the MG HS - the Chinese-owned SUV climbed to 4th among every model sold in the country, its best result yet.
Toyota Motor Corporation was founded in 1937 by Kiichiro Toyoda, evolving from a textile machinery company started by his father. It became the world’s largest automaker by production volume in 2008, a position it has held for most of the years since.
Toyota’s most recognisable global contribution is the Prius hybrid, launched in Japan in 1997 and in world markets in 2000 - the first mass-produced hybrid car. Toyota’s hybrid technology now spans the entire lineup from the Yaris to the Land Cruiser, and powers taxis and shared-ride fleets worldwide.
The Land Cruiser is Toyota’s longest-running and most internationally respected nameplate, sold continuously since 1951. The current lineup spans from the compact Land Cruiser Prado (300-series family) to the heavy-duty 70 Series. The Land Cruiser FJ, launched in late 2025, revives a compact format for the nameplate - a short-wheelbase, body-on-frame off-roader built on the IMV platform shared with the Hilux Champ, positioned below the Prado.
Toyota’s BEV strategy has been more cautious than rivals, prioritising hybrids and fuel cells in the medium term. The bZ4X electric crossover is the company’s primary BEV offering in global markets.