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Car News from USA

A market built around pickups and SUVs, assembled increasingly in the South, and badged American whoever happens to own it.

67 articles · 17 brands

This page collects news about the American car industry: model launches, plants, regulation and ownership. The best-selling vehicle in the country has been a pickup every year since 1981, and nearly always the same one, the Ford F-Series. Light trucks, meaning pickups, SUVs and vans in the regulatory sense, take about four fifths of new sales, and the lineups have narrowed to match: several makers stopped building sedans for the market altogether. The United States assembles roughly 10 million light vehicles a year, and Michigan is no longer where most of that happens. Assembly moved south from the 1980s onwards, to states with lower labour costs and free land, and the plants there are not mainly Detroit’s. BMW’s site at Spartanburg, South Carolina is the largest vehicle exporter by value in the country. Since 2021 the additions have been cell plants rather than assembly lines, in Tennessee, Kentucky, Georgia and Ohio, most of them joint ventures between an American carmaker and a Korean battery supplier.

Ownership rarely follows the badge. Ford, still partly controlled by its founding family, and GM, which runs Chevrolet, GMC, Buick and Cadillac, are the American-owned half of the old trio; Jeep, Ram, Dodge and Chrysler are held by Stellantis from the Netherlands. The clearly American-owned newcomers are electric ones: Tesla, the truck and SUV maker Rivian, and the budget pickup startup Slate. The traffic goes the other way as well, with Scout, a 1960s nameplate revived for 2026, building in South Carolina for Volkswagen Group, and Lucid building in Arizona with Saudi Arabia’s Public Investment Fund holding roughly 57% of the company. Who owns what is set out in America’s car brands, explained.

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Explainers

Frequently asked questions
Who are the Big Three American automakers?
General Motors, Ford and Chrysler, a phrase that dates from the decades when those three built almost every car sold in the United States. It survives out of habit rather than accuracy: Chrysler has been foreign-owned since 2014 and is now one badge inside Stellantis. Detroit Three is the more common term today.
Are Jeep and Dodge American companies?
American by heritage and largely American-built, but not American-owned. Both belong to Stellantis, formed in 2021 when Fiat Chrysler merged with France's PSA Group, and the parent is registered in the Netherlands. Its largest shareholders are Italy's Agnelli family through Exor, and France's Peugeot family and government.
Why are pickup trucks so popular in the United States?
Two policies did much of the work. A 25% tariff on imported light trucks, in force since 1964 and known as the chicken tax, kept foreign competition thin for decades and left the segment to domestic makers. Federal fuel-economy rules then set easier targets for light trucks than for cars, and tie those targets to a vehicle's footprint, so a larger truck faces a softer standard than a small one.
Do foreign carmakers build cars in the United States?
Extensively. Toyota has assembled in Georgetown, Kentucky since 1988, Honda in Marysville, Ohio since 1982, and Hyundai in Montgomery, Alabama since 2005. Several models sold as imports are built domestically, and several wearing American badges are not.

News about USA

Toyota Beat Every Luxury Brand on Satisfaction
Toyota Beat Every Luxury Brand on Satisfaction

In the ACSI 2026 automobile study, mass-market and luxury brands finished level at 78 points out of 100, and Toyota led the whole industry with 83. Mercedes-Benz was the best luxury brand at 81, while Cadillac fell 15% to last place on 69 and Lexus dropped 10% to 78.

Ford CEO: Our Best Plants Aren't in the US
Ford CEO: Our Best Plants Aren't in the US

Ford CEO Jim Farley says the company's benchmark factories today are in Mexico and China rather than the US, pointing to stronger process discipline and line-level problem solving, while crediting UAW-staffed US plants with real progress that helped Ford rank first among mass-market brands in J.D. Power's 2026 initial quality study.

Honda Is Killing Its Best-Selling EV in the US This Year
Honda Is Killing Its Best-Selling EV in the US This Year

Honda has confirmed the Prologue is leaving the US market, with sales continuing into early 2027 as dealers sell through remaining stock. The Prologue launched in 2024, sold more than 80,000 units and became Honda's best-selling EV, but it is built on GM's Ultium platform under a joint program that has since ended, and US demand fell nearly 50% after the federal EV tax credit was removed.

Shelby's New F-150 Super Snake Makes 830 HP, Targets the Ram Rumble Bee
Shelby's New F-150 Super Snake Makes 830 HP, Targets the Ram Rumble Bee

Shelby American has revealed the F-150 Super Snake SuperCrew, its most powerful street truck yet, built from a Ford F-150 Lariat with a Whipple supercharger added to the 5.0L V8 for 830 hp. Only 300 will be built, split evenly between rear- and all-wheel drive, with the conversion starting at approximately $105,000 on top of the donor truck. First deliveries begin in 2026, aimed squarely at the supercharged Ram 1500 Rumble Bee SRT.

Scout sells direct, and dealers are suing
Scout sells direct, and dealers are suing

Scout Motors plans to sell its Traveler and Terra models directly to customers instead of through franchised dealers, and Volkswagen dealers are now suing in several US states over it.

Scout welds first body at its new SC plant
Scout welds first body at its new SC plant

Scout Motors welded the first Traveler body shell at its Blythewood, South Carolina plant, a pre-production milestone as the site moves from construction to line trials ahead of series production.

Ford tops JD Power quality, still leads recalls
Ford tops JD Power quality, still leads recalls

Ford ranked first among mass-market brands in J.D. Power's 2026 Initial Quality Study, but CEO Jim Farley says he is not satisfied because Ford still leads the industry in recall campaigns. Ford has issued 56 recalls covering 12.1 million vehicles so far in 2026, after a record 153 recalls covering nearly 13 million vehicles in 2025.

Jeep Revives the Wrangler Laredo Name After Almost 40 Years
Jeep Revives the Wrangler Laredo Name After Almost 40 Years

The latest special edition in Jeep's Twelve 4 Twelve programme brings back a Wrangler trim name last used in 1995. Built on the off-road Willys base with a 1-inch lift, 35-inch tyres, and Southwest-inspired graphics, the Laredo starts at $53,240 for the two-door and $55,620 for the four-door.

Kia recalls 462,869 Telluride over fire risk
Kia recalls 462,869 Telluride over fire risk

Kia is recalling 462,869 Telluride SUVs from the 2020-2024 model years in the United States. A damaged or displaced front-seat adjuster switch can leave the seat's motor running and overheating, with 18 cases of localized fire or melting recorded since October 2024. It is the second recall over the same defect. Dealers will install a free electronic fuse; owner notifications start August 13, 2026.

Slate Truck Gets Colorful With Crayola Wraps
Slate Truck Gets Colorful With Crayola Wraps

American startup Slate added five Crayola-branded wraps for its electric pickup and SUV, sold as dealer-installed accessories rather than factory paint. The Blank Slate concept - an unpainted grey base built for post-purchase personalization - stays intact.

Ram 1500 Direct Connection by Roush Is a V8 Answer to the RHO
Ram 1500 Direct Connection by Roush Is a V8 Answer to the RHO

Ram and Roush Performance built the Ram 1500 Direct Connection by Roush, an off-road package around the naturally aspirated 5.7-liter HEMI V8 rather than the turbocharged Hurricane inline-six used in the Ram RHO.

Tesla ends Model S/X output for Optimus line
Tesla ends Model S/X output for Optimus line

Tesla tore down its Fremont, California Model S/X assembly line in just 46 days, closing out 14 years of production that began with the Model S in 2012. The freed floor space is being converted into an Optimus humanoid robot line that Tesla wants scaled to roughly a million units a year, with full-scale output targeted for late July or August 2026.

Ford sued over its $1.3 billion tariff refund
Ford sued over its $1.3 billion tariff refund

Ford expects to collect $1.3 billion back after the Supreme Court struck down the IEEPA tariffs. A proposed class action argues that the buyers who paid the tariff-inflated prices are owed a share, and that keeping both would be a windfall.

What you get for the $24,950 Slate truck
What you get for the $24,950 Slate truck

Slate's $24,950 electric pickup is real: a two-seater with 205 miles of range, unpainted body panels, hand-crank windows and no infotainment screen. The options catalogue is where the money goes, and a fully loaded build has been configured past $46,000. Here is the price ladder.

Slate Truck skips Canada over tariff economics
Slate Truck skips Canada over tariff economics

Slate Auto has confirmed it will not sell its sub-$25,000 electric pickup or SUV conversion in Canada. The company has not given an official reason, but a 25% retaliatory tariff on US-built cars would push the truck's Canadian price to roughly $44,500 CAD ($31,100 equivalent before conversion), undercutting the model's entire value pitch.

Toyota moves Tacoma production to Texas
Toyota moves Tacoma production to Texas

Toyota will invest $3.6 billion to expand its San Antonio, Texas plant and shift Tacoma pickup production there from Mexico, with the new line targeted for 2030.

Polestar discounts remaining US stock by up to $25,000 ahead of 2027 sales ban
Polestar discounts remaining US stock by up to $25,000 ahead of 2027 sales ban

After the Connected Vehicles Rule blocked future US sales, Polestar is discounting its remaining 2026 inventory - up to $25,000 off the Polestar 4 and $23,000 off the Polestar 3 for cash buyers, with 0% APR financing and leases from $399 a month.

GM invests $150M in a gas Cadillac at Spring Hill
GM invests $150M in a gas Cadillac at Spring Hill

General Motors is investing $275 million in its Spring Hill, Tennessee plant, with $150 million earmarked for a new gasoline-powered Cadillac, the clearest sign yet that the brand has stepped back from an all-electric future.

Ford recalls 741,195 trucks and SUVs over defect
Ford recalls 741,195 trucks and SUVs over defect

The recall covers the Ford F-150 (2021), Explorer (2020-2021) and Expedition (2018-2021), plus the Lincoln Aviator (2020-2021) and Navigator (2018-2021). A transmission fault can let the parking mechanism fail after the vehicle is shifted into P, allowing it to roll. Dealers will apply a free software update and replace damaged parts as needed.

Ford rehires 300+ inspectors after its AI misstep
Ford rehires 300+ inspectors after its AI misstep

Ford has brought back more than 300 human quality inspectors after replacing them with AI systems several years ago. The automaker found AI handles repetitive defect checks well but struggles with unusual production issues, and now runs a hybrid model where AI assists inspectors rather than replacing them.

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