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Car News from Japan

Toyota, Honda and the Nissan-Mitsubishi-Renault alliance, plus the kei class that shapes what Japan builds for itself.

25 articles · 10 brands

This page collects news about the Japanese car industry: model launches, plants, alliances and ownership. Japan builds about 8 million vehicles a year and exports more than half of them, and it has kept more assembly at home than any other large producer: Toyota has held to a floor of roughly 3 million vehicles a year built in Japan, a commitment made to keep the domestic supplier base intact. That base is the quieter half of the industry. Denso, Aisin and Yazaki are among the largest component makers in the world, and the methods worked out on Toyota’s lines in the 1950s and 1960s, just-in-time supply and kanban, are taught as standard practice in factories that have nothing to do with cars. Japanese makers also stayed with hybrids through the years when Europe was committing to battery-electric, and kept refining them: Toyota has sold petrol-electric cars since the 1997 Prius, and the systems now run in Subaru and Mazda models too.

Then there is the class no other market has. Kei cars, capped at 660 cc and 3.4 m long, take roughly a third of Japanese new-car sales. The rules that define them date from 1949 and have shaped everything from parking regulation to what a Japanese city street looks like, and no other country runs an equivalent category at volume.

Almost all of the industry is Japanese-owned, so its structure is cross-shareholdings rather than parent companies. Toyota owns Lexus and Daihatsu outright and holds minority positions in three firms it competes with, about 20% of Subaru, 5.1% of Mazda and 4.9% of Suzuki, none of which is control: the money funds shared plants and co-developed cars like the Subaru BRZ and Toyota GR86. The Nissan side is a triangle rather than a hierarchy, with Renault on about 15% of Nissan, down from a controlling 43% before the 2023 rebalancing, Nissan holding a matching non-voting 15% in return, and Nissan itself owning about 24% of Mitsubishi. Honda sits outside all of it, with Acura as its North American premium badge; merger talks with Nissan opened in December 2024 and collapsed by February 2025 over whether Nissan would join as a subsidiary or an equal. The stakes and alliances are drawn out in Japan’s car brands.

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Frequently asked questions
Which Japanese carmaker is the largest?
Toyota, and by global volume it is the largest anywhere. Counting its Daihatsu and Hino subsidiaries it has produced over 10 million vehicles a year since 2022. Honda and Nissan follow, each at roughly a third of that.
What is a JDM car?
Japanese domestic market: a car built to Japanese specification and sold in Japan, usually right-hand drive and often with equipment or engines that were never offered elsewhere. The term became common among enthusiasts importing models the rest of the world never received. In the United States, a 25-year rule allows those cars in once they reach that age.
Are all Japanese car brands Japanese-owned?
Almost. Renault holds about 15% of Nissan and is the one substantial foreign stake in the industry, while Toyota's minority positions in Subaru, Mazda and Suzuki are Japanese money in Japanese companies. Compared with Europe or the United States, very few Japanese badges have been sold abroad.
Why do Japanese cars have different names in different countries?
Japanese makers name cars for the market rather than the model line. The same Toyota is a Vitz at home and a Yaris in Europe, and Honda's Fit is a Jazz outside Japan. Trademarks, local associations and separate marketing histories all feed into it, and a name that carries an established reputation in one market is often kept even when the car underneath changes.

News about Japan

Japan's Land Cruiser 300 swaps petrol for hybrid
Japan's Land Cruiser 300 swaps petrol for hybrid

On sale 1 October: diesels from 6,300,800 yen ($42,900), seven-seat hybrids from 9,801,000 yen ($66,700).

Lexus facelifts the NX with a bigger PHEV battery
Lexus facelifts the NX with a bigger PHEV battery
Mitsubishi's Pajero returns after five years, headed to 100 markets
Mitsubishi's Pajero returns after five years, headed to 100 markets
Honda and Nissan sign their shared-ECU deal
Honda and Nissan sign their shared-ECU deal
Suzuki's e SKY targets 310 km from 26 kWh
Suzuki's e SKY targets 310 km from 26 kWh
Nissan returns to profit as sales keep sliding
Nissan returns to profit as sales keep sliding
Lexus refreshes the LS in Japan, ends it in the US
Lexus refreshes the LS in Japan, ends it in the US
Toyota Previews the Crown Crossover's Redesigned Rear Ahead of a September Refresh
Toyota Previews the Crown Crossover's Redesigned Rear Ahead of a September Refresh
Toyota May Bring Back Buttons on the RAV4
Toyota May Bring Back Buttons on the RAV4
Nissan reveals the new Elgrand hybrid minivan
Nissan reveals the new Elgrand hybrid minivan
Honda, Nissan and Mitsubishi move to share the 'brains' of their next-generation cars
Honda, Nissan and Mitsubishi move to share the 'brains' of their next-generation cars
Nissan Kicks reaches Japan with e-Power
Nissan Kicks reaches Japan with e-Power
Mitsubishi Eclipse Sportback: a rebadged Nissan Leaf for North America
Mitsubishi Eclipse Sportback: a rebadged Nissan Leaf for North America
Toyota GRMN Corolla: a hardcore, Nürburgring-honed hot hatch with 304 hp and a manual only
Toyota GRMN Corolla: a hardcore, Nürburgring-honed hot hatch with 304 hp and a manual only
Mazda CX-3 Second Generation Confirmed for 2027
Mazda CX-3 Second Generation Confirmed for 2027
Toyota Yaris Cross 2026: Facelift Brings New Face and Updated Tech
Toyota Yaris Cross 2026: Facelift Brings New Face and Updated Tech
2027 Nissan Z Refresh: the Nismo Finally Gets a Manual
2027 Nissan Z Refresh: the Nismo Finally Gets a Manual
Suzuki Hustler and Hustler Tough Wild Get a Modest Facelift
Suzuki Hustler and Hustler Tough Wild Get a Modest Facelift
2026 Nissan Versa: Visual Refresh, Same Engine, Mexico's Best-Seller Continues
2026 Nissan Versa: Visual Refresh, Same Engine, Mexico's Best-Seller Continues
Lexus TZ: Three-Row Electric SUV Debuts as a Global Model
Lexus TZ: Three-Row Electric SUV Debuts as a Global Model
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